Marketing & Social Media Manager

Summary
Hi! I’m looking for someone who can think like a strategist, recognize high-converting copywriting, and execute like a project manager. You must care deeply about clarity, empathy, results, and people. You will be heavily involved in social media efforts (a new effort for us), and you will also assist our contractors/agencies in the areas of email marketing, paid traffic, and SEO.

WHO WE ARE
We are Pediatrics Board Review (PBR), a company founded by a physician (me) that helps pediatricians pass their board exams.

We are not just a content provider. We are a lifeline for overwhelmed, high-achieving doctors. Some are first-timers. Many have failed before and are afraid of failing again. We have helped more than 10,000 pediatricians, including those who failed for 10+ years, finally pass.

We combine:
• High-yield medical education
• Multimodal learning (books, video, audio)
• Test-taking strategy and mindset coaching
• Deep support for physicians under pressure

We are a small, mission-driven team making a real difference. Marketing is how we reach, teach, and serve more physicians who need our help.

OUR CORE VALUES
We care more about how we work than how flashy your resume looks. Our best tea ---------- mbers lead with humility, take ownership, and always act in service of the mission. If these values resonate with you, you will likely thrive here.

• NO DRAMA: Humble, flexible, team player, coachable
• ALTRUISM: Selfless, compassionate, radically honest
• INITIATIVE: Growth mindset, proactive, innovative
• INTELLIGENCE: Strategic thinker, articulate, detail-oriented
• EXCELLENCE: Hardworking, dependable, consistent, high integrity

WHY THIS ROLE MATTERS
We are very new to social media, and this will be your primary area of impact. You will help us establish a strong presence while also supporting our ongoing efforts in email marketing, paid traffic, and SEO. You will be a key force in helping physicians find the clarity, structure, and support they have been searching for, sometimes for years.

We already have strong brand trust. You will help us grow it, scale it, and sharpen it. This is more than content. It is connection, empathy, and transformation delivered through the right strategy, at the right time, to the right person.

WHAT YOU WILL DO
You will not be doing this alone. You will work very closely with the CEO (me), a 15+ year entrepreneur with enough skills in the areas of copywriting, design, CRO, SEO, etc. to be extremely helpful, but not considered an expert.

DELIVERABLES
Lead and manage our social media presence across platforms such as Facebook, LinkedIn, and YouTube.
Build and maintain content calendars by repurposing existing materials (e.g., webinars, video recordings, testimonial videos).
Assist with the creation of new content, including static graphics, carousels, and videos (in collaboration with me).
Support the execution of email marketing campaigns, including implementation, testing, and performance tracking.
Coordinate blog publications, including posting new articles and updating existing ones.
Monitor and help keep paid marketing efforts on track, ensuring regular reporting and actionable insights—especially important for our seasonal business cycles.
Create and manage marketing content aimed at various goals such as lead generation, brand awareness, education, and sales.
Track key performance metrics to identify what strategies are working and where improvements are needed.

SOCIAL MEDIA
This is where we have our biggest gap. We have a high-level plan in place, but we need the help of an experienced social media marketer to turn our ideas into reality.


EMAIL MARKETING SUPPORT
Ensure scheduled emails (nurturing, sales, upsells, etc.) are sent out on time and contain the most current and accurate information.
Assist in developing and implementing new ideas and promotions.

PAID MEDIA SUPPORT
We have agencies helping with existing paid marketing efforts, but we need a bit more organization to ensure that seasonal efforts and budget adjustments are made appropriately. You’ll help with those efforts and also collaborate with the agencies on new promotions and ideas.

ADDITIONAL SUPPORT
Additional areas of assistance may include email copywriting (with the help of my knowledgeable AI agents), landing page copywriting, and working with designers or video editors.

YOU WILL BE A GREAT FIT IF:
You are highly organized.
You are able to look ahead and be a good predictor of workload and competing priorities.
You have managed projects of your own and those involving coordination, delegation, and follow-up with others.
You have taken projects or campaigns from the initial idea to full execution.
You have built and managed social media campaigns that grow engagement and brand presence.
You are self-driven, emotionally intelligent, and take initiative.
You can recognize sharp, clean copy that helps to shift beliefs.
You have familiarity in the areas of email marketing, paid ads, and SEO.
You care about making an impact, not just about metrics.
You can thrive in a remote team and deliver without micromanagement.
You are comfortable being held accountable.
You are available for at least 5 hours of overlap with typical office/working hours in the HST timezone.

YOU WILL NOT BE A GOOD FIT IF:
You post content just to post without thinking about engagement, growth, or strategy.
You are uncomfortable receiving and giving honest feedback.
You shut down when you are held accountable to agreed-upon tasks and timelines.
You need constant direction.
You are juggling many other clients or projects.
You want to stay surface-level instead of going deep.

FINAL NOTE
This role is about more than growth metrics. It is about helping PBR create a massive impact in the lives of pediatricians. Through meaningful social media presence and coordinated marketing support, you will help us connect with physicians in ways that truly change lives. If you are excited to build something meaningful, make people feel seen, and take ownership of your craft, we would love to meet you.

Looking forward to meeting you.