Proven Paid Ads Specialist - Meta + Google

We're hiring a part-time Ads Specialist who generates qualified local leads, not just clicks and vanity metrics.

If you have:
Managed Meta or Google Ads for service-based or premium brands
Real ROI data you can share
Proven ability to hit cost-per-lead targets consistently
Experience with high-income local audiences
...we want to talk.
If you're still "experimenting with audiences" or need months to find what works, this isn't the right fit.

About Us
We're a premium personal training brand in Dallas, Texas, led by a former U.S. Marine. Our clients are executives, professionals, and high-net-worth individuals who train in an exclusive, trainers-only facility.

Our brand voice: Elite. Confident. Results-driven. Concierge-level.
Your mission: Drive qualified leads through dominant local SEO and strategic social media that resonates with our high-caliber clientele.

You’ll own our digital presence end-to-end, driving organic leads from search and social, growing brand authority, and ensuring the business dominates the Dallas market for executive fitness.

Your Responsibilities
Campaign Management:
Plan and launch Meta Ads (Facebook + Instagram) targeting Dallas professionals and executives
Audit and refine existing Google Ads campaigns for improved performance
Create ad copy and visuals aligned with premium brand voice and aesthetic
Technical Setup & Optimization:
Set up complete tracking infrastructure (Pixel, GA4, Tag Manager)
Optimize conversion events and attribution
Build retargeting audiences and nurture sequences
Test, measure, and optimize for sustainable cost-per-lead targets
Reporting & Scaling:
Deliver weekly performance reports with actionable insights and next steps
Scale campaigns strategically once targets are consistently met

You're the Right Fit If You Have:
Proven experience running Meta and/or Google Ads for local lead generation (service-based or premium brands preferred)
Portfolio or screenshots demonstrating CPL improvements and ROI growth you've achieved
Market understanding of competitive metros like Dallas and marketing to high-income demographics
Strong creative instincts for copywriting and visual direction that resonate with executive audiences
Technical proficiency: Meta Ads Manager, Google Ads, Tag Manager, GA4, Canva, Looker Studio
Data-driven and independent, you optimize based on performance, not guesswork

What Your Application Must Include:
1. Portfolio: Examples of ad accounts you've managed (blur client names if needed for confidentiality)
2. Performance Proof: Before/after data on Cost per Lead or ROI (screenshots strongly preferred)
3. Your 30-Day Game Plan: Short paragraph describing your approach to this role in the first month
4. Rate Expectation: Your hourly rate or monthly retainer requirement

Performance Expectations
Lead Quality & Cost:
Achieve sustainable cost-per-lead targets
Generate consistent qualified lead flow from paid channels
Technical Foundation:
Complete tracking and retargeting infrastructure operational quickly
Accurate conversion tracking and attribution

Reporting:
Weekly performance reports delivered on schedule with clear insights and recommendations

Growth:
Scale campaigns strategically as performance validates approach
Compensation & Structure
Commitment: Part-time (approximately 15 hours/week)
Base Rate: Competitive, based on experience and proven results
Performance Bonus: Additional compensation tied to lead volume and cost-per-lead improvement
Growth Potential: Long-term engagement with increased scope as we scale ad spend

How to Apply

Email Subject: ADS Specialist – [Your Name] – [Years Experience]
Include:
Resume + Portfolio
Portfolio of ad accounts you've managed
Before/after Cost per Lead or ROI data (screenshots preferred)
Short paragraph with your 30-day game plan for this role