Digital Marketing & Facebook Ad Expert

We are looking for a very tech-savvy digital marketing specialist all-rounder to help design, create and manage all digital marketing needs and advertising campaigns. We are an Australian-based accounting (service) firm.

We can offer a full time OR part-time position depending on your range of skills, level of ability and availability. Please specify which option you prefer in your resume application and the agreed Wage/Salary will be adjusted accordingly

\\ JOB DESCRIPTION OVERVIEW \\

Broadly this role will involve:-


• Facebook Ads, retargeting strategies, use of Facebook pixel (VERY important)
• Sales funnel creation and making landing-pages
• High-converting opt-in / pop-up forms (we use Optin Monster)
• Creating customer feedback surveys (using Survey Monkey or your choice of survey tool)
• Lead generation and planning lead generation strategies,
• Converting site traffic through calls-to-action, landing pages, and lead generation content
• Create/update website pages, landing pages, etc. as needed.
• Manage the marketing automation platform including drip programs, email campaigns, prospects,
reporting, automation, and all other platform components
• Optimise lead nurturing processes through email, content, and social channels
• Managing our Wordpress blog
• Publishing Wordpress blog posts (we provide all content)
• Data entry and database building


\\ JOB DESCRIPTION SPECIFICS\\

## Facebook Ads
We need an experienced Facebook ads expert to help grow our Australian-based accounting and bookkeeping business. You will be required to create and manage our Facebook ad campaigns. I do have a basic understanding of Facebook ads, and will be able to provide you with the information you need to set up our ads. But you will be required to monitor the success of the campaigns and adjust them accordingly. Ideally you will have in-depth experience with targeting niches on Facebook using audience insights and power editor suggestions tool.
• Create campaigns base on the objectives of our business
• Do split testing whenever is required
• Advance knowledge of Facebook insight to have an idea of the demographic
• Use of Flex Targeting to capture people that have similar interests
• Create look like audience to spread target
• Narrow Targeting base on demographics
• Administer Company's budget in an efficient manner
• Use of pixels to track conversions

## Lead Generation and email list-building

We need to build our email subscriber list through promotions on social media platforms (mostly on Facebook, possibly LinkedIn), our blogs and website.
We have about 4 very defined target markets / client segments for which we need to grow our email list. We will provide you with as much information as possible to help you with this.
We use Lead Pages & Optin Monster, but you will ideally have basic design skills to work with these tools.
MailChimp and Campaign Monitor. But we are happy to change to a better email service on your recommendation.

## WordPress – Blog Management

We want to post regularly to our business blog. You will need to be able to log into WordPress, put blog up, put nice photos in and do basic on page SEO with Yoast. You should know how to create posts and new pages in WordPress

## Content research and curation

You will need to curate content for us to be used on social media, on our website, blog, email newsletters etc., This will mean internet research to find suitable content.

## Basic graphic design and web page design skills
You will need to have decent graphic design and web page design skills for some tasks. You will need to be able to work with Video and YouTube as well.

We currently use the following products and apps:
• Campaign Monitor
• Mailchimp
• Leadpages
• RecurPost
• Hotjar
• OptinMonster
• PushCrew
• Google Docs
• DropBox
• Trello
• Skype
• Asana
• Shutterstock



\\ HOW TO APPLY \\

Your application must include ALL the following:

1. Please submit your resume and a 200 word summary
# Write a short description of yourself under 200 words in an email. Attach your resume separately as a
PDF.
# Highlight your personal values, passions, skills and motivation for applying.
# Tell us how your skills and expertise would be a good fit for the role. Be very specific.
# Tell us if you set up to work from home; confirm that you have reliable electricity supply and internet
and equipment available at your home office
# Include a word count of your description in the email.

2. Include your Facebook or Linkedin Profile, and your Skype address.