PPC Media Specialist

About Us

At Rare Blue Moon Marketing (RBM), we believe in turning local businesses into legendary brands. We're a full-service marketing agency specializing in digital strategies—from high-converting websites and SEO to paid media, branding, and content creation.

We're a passionate, creative, and collaborative team growing fast. Our culture thrives on speed, adaptability, and clear communication. If you want to help brands grow while working alongside a driven and supportive team, RBM is the place for you.

About the Role

We’re seeking a talented and strategic Google Ads & Meta Ads Specialist to join our team. In this role, you’ll plan, launch, optimize, and scale campaigns across Google and Meta platforms, delivering measurable ROI for a variety of industries. You’ll collaborate closely with SEO, content, creative, and account managers to build full-funnel strategies that move the needle for our clients.

Key Responsibilities

Develop and manage campaigns across Google Ads (Search, Display, Performance Max, YouTube, Shopping) and Meta Ads (Facebook & Instagram).
Conduct keyword research, competitor analysis, audience segmentation, and targeting strategies.
Build and manage full-funnel strategies (TOF, MOF, BOF), including creative testing, retargeting, and scaling.
Write compelling ad copy and collaborate with creative teams on high-performing visuals and videos.
Monitor campaigns daily, making real-time optimizations to maximize ROI and lower cost-per-click.
Generate clear, concise reports with metrics, insights, and actionable recommendations for clients.
Stay updated on platform changes, beta features, and best practices across both Google and Meta.
Collaborate with internal teams on landing page optimization, funnel strategy, and CRO.

What We’re Looking For:
3+ years of hands-on experience managing both Google Ads and Meta Ads campaigns at scale.
Proven track record of driving ROI and scaling profitable campaigns.
Google Ads certifications strongly preferred.
Strong experience with GA4, Tag Manager, Data Studio, Facebook Business Manager, and Ads Manager.
Excellent American English communication skills (written and spoken), including:
Professional reporting and client-facing updates
Casual collaboration using slang and idiomatic expressions in Slack, Teams, or ClickUp
Strong analytical mindset with the ability to explain results clearly and persuasively.
Organized, detail-oriented, self-motivated, and results-driven.
USA Hours

Bonus If You Have
Experience with e-commerce, SaaS, or local service campaigns.
Knowledge of other ad platforms (TikTok, LinkedIn, YouTube Ads).
Familiarity with CRM platforms like HubSpot or ClickUp.

Why Join Rare Blue Moon
Collaborative, creative team culture.
Opportunity to work on diverse and exciting brands.
Career growth potential within a fast-expanding agency.
We believe in great work and good people.

Application Instructions
Please include in your subject line or reply:
Google Ads & Meta Ads Specialist – [Your Full Name]