LinkedIn Specialist (Growth: Followers, Engagement, Conversions) – Base + Performance

Company Overview:
We manage LinkedIn growth for a global NGO, a lead-generation company, and three personal executive accounts. Our goal is to turn LinkedIn into a predictable engine for awareness, engagement, and qualified opportunities.

Role Overview:
Own end-to-end LinkedIn growth across five accounts (brand + personal). Plan content, optimize profiles, post consistently, manage DM/outreach workflows, and report results. You will be judged on outcomes: followers, engagement, and conversions.

Responsibilities:

Develop and execute weekly LinkedIn content calendars for 5 accounts (NGO, company, 3 personal).

Write and publish posts (thought leadership, carousels, case studies, short videos).

Optimize profiles for each ICP (headline, banner, CTA, featured assets).

Manage inbox and DM outreach (warm replies, nurture, booking links).

Build and maintain ICP lead lists for connection and nurture.

Track and report followers, impressions, engagement rate, profile views, inbound leads, booked calls.

Repurpose wins across accounts while keeping voice and tone distinct.

Ensure safe, compliant use of LinkedIn features and any automation.

Tools (nice to have):
LinkedIn native, Sales Navigator, analytics tools (e.g., Shield), scheduling tools (e.g., Taplio, Buffer, SocialBee, AuthoredUp), safe automation (e.g., PhantomBuster or Dripify), Notion or Google Sheets, basic Canva or CapCut, HubSpot, Pipedrive, or GoHighLevel for handoff.

Success Metrics (KPIs):

Consistent weekly posting across 5 accounts.

Month-over-month growth in followers and profile views per account.

Engagement rate improvement (comments, saves, meaningful DMs).

Inbound conversions: qualified form fills, partnership inquiries, booked sales calls.

Clear reporting with insights and next actions.

Compensation (Base + Performance):

Base pay: USD 500–700/month (full-time, depending on experience).

Performance bonuses (monthly), including:

Meeting content cadence and quality benchmarks across all 5 accounts.

Hitting growth goals (net new followers per account, engagement rate targets).

USD 20–50 per qualified inbound lead attributed to LinkedIn (NGO or company).

USD 30 per booked sales call with ICP (lead-gen company).

USD 100 per signed client or partner attributed to LinkedIn.

Paid via Wise or Payoneer, weekly or bi-weekly.

Raises after 3–6 months based on consistent results.

Qualifications:

Proven LinkedIn growth experience with examples and metrics.

Strong English writing skills (clear, concise, on-brand).

Ability to create simple graphics and video snippets (Canva, CapCut).

Understanding of ICP targeting, DM etiquette, and safe automation.

Data-driven, comfortable testing, measuring, and iterating.

Reliable internet and 2–3 hours overlap with US/EU business hours.

Working Hours:
Full-time with flexible schedule. Required overlap for stand-ups and live posting windows.

What You’ll Get:

Stable, long-term role with growth path (Lead Social or Head of Social).

Clear accountability to outcomes and creative freedom.

Portfolio-level visibility across NGO and executive brands.

How to Apply:
Portfolio
A brief case study showing starting point and 60/90-day results.

Keywords
LinkedIn Specialist, Social Media Manager, Content Writer, B2B Marketing, Lead Generation, Sales Navigator, DM Outreach, Copywriting, Social Media Growth, Remote, Philippines