SEO e-mail and sms marketing

SEO (Search Engine Optimization)

Objectives:
   •   Increase website visibility and organic traffic.
   •   Improve ranking for key search terms (e.g., “non-toxic skincare,” “tallow body butter,” etc.).
   •   Fix any technical SEO issues slowing down site performance.

Tasks:
   •   Run a full SEO audit using tools like Ahrefs, SEMrush, or Ubersuggest.
   •   Identify 10 target keywords and integrate them into product pages and blogs.
   •   Optimize meta tags, product descriptions, and images (alt text, size).
   •   Submit sitemap and monitor via Google Search Console.
   •   Build backlinks through directory listings, partnerships, and collaborations.
   •   Deliver weekly SEO progress updates (ranking, impressions, click-throughs).

AI Integration Ideas:
   •   Use AI to create keyword-optimized blog outlines, product descriptions, and meta tags.
   •   Use AI analytics tools to track keyword ranking changes and suggest improvements.
   •   Use AI chat plugins to improve on-site engagement (e.g., product finder bots).


Email & SMS Marketing

Objectives:
   •   Build, organize, and segment email and SMS lists.
   •   Send consistent branded campaigns (1 email + 1 SMS per week minimum).
   •   Track and report open, click-through, and conversion rates.

Tasks:
   •   Audit current platforms (Klaviyo, Shopify, etc.) and list health.
   •   Set up automated flows (welcome sequence, abandoned cart, thank-you flow).
   •   Create branded templates aligned with our company tone & visuals.
   •   Monitor and clean inactive subscribers.
   •   Analyze weekly campaign performance and suggest data-based improvements.

AI Integration Ideas:
   •   Use ChatGPT or similar to draft subject lines, email copy variations, and A/B test ideas.
   •   Use AI to summarize analytics data for quick reports.
   •   Generate new campaign ideas based on seasonal trends or product launches.