Email Marketing Strategist

Email Marketing Strategist – Klaviyo Expert, Revenue-Driven
Full-Time, Remote, Long-Term

About Us
Area 6 Marketing, now merged with Canopy Management, the largest and fastest growing Amazon agency, continues to operate our eCommerce division helping DTC brands scale through email, ad creatives, and data-backed strategies. We specialize in fashion, beauty, health and wellness, and lifestyle brands, creating campaigns that not only look good but drive serious revenue.

We’re looking for an Email Marketing Strategist who knows how to make Klaviyo print money for our clients. This is not a design or client-facing role. We want someone who understands how to build, optimize, and scale email systems that maximize revenue, retention, and growth.

PLEASE DO NOT APPLY IF YOU DO NOT HAVE STRONG EXPERIENCE USING KLAVIYO FOR ECOMMERCE BRANDS
PLEASE DO NOT APPLY IF YOU DO NOT HAVE EXPERIENCE CREATING AND EXECUTING EMAIL STRATEGY FROM SCRATCH

What You’ll Do

Email Strategy and Execution:
- Build and own complete email strategies focused on lifecycle revenue growth
- Identify and implement flows based on customer behavior and product journey
- Plan and execute campaigns using segmentation, timing, and personalized offers
- Write or approve high-converting email copy that aligns with brand voice and conversion goals
- Review and approve email designs to ensure performance and clarity
- List Growth and Optimization:
- Set up strategies to grow client email lists through popups, opt-ins, and lead magnets
- Clean, prune, and manage lists to maintain high deliverability and engagement
- Develop segmentation strategies based on product, behavior, and engagement
- Implement A/B testing for subject lines, content, and audience

Reporting and Performance:
- Track email performance and suggest optimizations to increase open rates, click-through rates, and revenue per recipient
- Stay current with platform updates, deliverability best practices, and industry benchmarks
- Ensure compliance with email marketing regulations and platform policies

Who You Are:
- A revenue-minded strategist who knows how to make Klaviyo perform
- Experienced in DTC and eCommerce with a strong grasp of retention and lifecycle marketing
- Comfortable building from scratch, optimizing existing systems, and improving campaign performance
- Knows what flows to build, how to segment audiences, and how to clean a list
- Can write or edit email copy that sells
- Familiar with conversion psychology and customer journey mapping
- Self-motivated, detail-oriented, and strong in critical thinking

Requirements:
- 2 plus years of experience in email marketing strategy specifically using Klaviyo
- Portfolio or case studies that demonstrate revenue impact from your email strategies
- Strong English communication skills
- Comfortable working 9 AM to 5 PM EST
- Not a design or client-facing role
- Reliable internet connection and remote-ready workstation

Why Join Area 6 Marketing (Now Part of Canopy Management):
- Work with top DTC brands in high-growth industries
- Direct impact on revenue, your strategy will be seen and felt
- Competitive salary
- Remote team culture that values initiative, ownership, and results

Opportunity to grow within a high-performing division backed by the largest Amazon agency in the world

PLEASE DO NOT APPLY IF YOU DO NOT HAVE STRONG EXPERIENCE USING KLAVIYO FOR ECOMMERCE BRANDS
PLEASE DO NOT APPLY IF YOU DO NOT HAVE EXPERIENCE CREATING AND EXECUTING EMAIL STRATEGY FROM SCRATCH