Email & SMS Marketing Specialist (Klaviyo)

About the Role

IRONMAN 4X4 is looking for a Klaviyo power-user who knows Shopify inside and out to own lifecycle marketing across email and SMS. You’ll design, test, and optimize campaigns and automated flows that drive revenue, grow lists, and keep both our B2C customers and B2B dealer network in the loop on product drops, sales, and updates. You’ll partner closely with Marketing and Sales to hit revenue targets and campaign timelines, then keep pushing performance higher with smart experimentation and sharp deliverability hygiene.

What You’ll Do:

-Own Klaviyo for Email & SMS

-Build and maintain a campaign calendar aligned to launches, inventory, promos, and seasonality.

-Create modular, on-brand templates; manage asset handoffs and approvals.

-Design Optimization & A/B Testing

-Run a structured testing roadmap (subject lines, send times, offers, creative, CTAs, layout, segmentation logic).

-Analyze results, document learnings, and roll winners into templates/flows.

-Flows & Segmentation (B2C & B2B)

-Architect and continually improve lifecycle flows: welcome, browse/cart abandon, post-purchase, cross-sell/upsell, replenishment, win-back, back-in-stock, price-drop, product education.

-Build smart segments using RFM/predictive metrics, category affinity, purchase cadence, geo, and customer type (Retail vs. Dealer/Wholesale).

-Maintain B2B dealer communications (new product bulletins, pricing/MAP updates, sell-through tips, seasonal kits).

-Scheduling & Coordination

-Partner with Marketing & Sales to align offer strategy, inventory, pricing, and promo timelines.

-Keep a visible calendar with milestones, dependencies, and QA checkpoints.

-Deliverability & List Health

-Monitor sender reputation, inbox placement, bounce/complaint rates; manage suppression, sunsetting, and acquisition quality.

-Oversee domain authentication and sending best practices (SPF/DKIM/DMARC), warm-ups, and sending throttles when needed.

-Measurement & Reporting

-Own weekly/monthly dashboards: revenue per recipient (RPR), placed-order rate, CVR, CTR, AOV, LTV lift, list growth, unsub/complaints, SMS opt-out, deliverability metrics.

-Tie campaign impact back to sales targets and product/category performance (DTC & Wholesale).

-Compliance

-Ensure CAN-SPAM/CASL/TCPA compliance, quiet hours, consent capture, and preference management.

What You’ll Bring:

-3–5+ years hands-on in Klaviyo (email & SMS) for an eCommerce brand; proven revenue impact from flows + campaigns.

-Working knowledge of Shopify (customer/product data, tags/metafields, integrations, triggers).

-Adobe Creative suite knowledge working with designing effective converting email creative images/gifs

-Strong testing mindset and ability to turn insights into scalable design patterns and targeting logic.

-Solid grasp of deliverability best practices and sender reputation management.

-Comfortable building emails in a visual builder; HTML/CSS chops for tweaks a plus.

-Data fluency: cohort/segment analysis, funnel metrics, attribution literacy (GA4 and/or click-based tools).

-Excellent project management and cross-functional communication.

-Bonus points for: GA4, Shopify Flow, and experience with B2B/wholesale programs.

-Familiarity with automotive/off-road audiences or vehicle fitment segmentation is a plus.

How We’ll Measure Success (KPIs):

-Lifecycle RPR and Placed-Order Rate.

-Revenue mix from flows vs. campaigns (healthy balance, growing flow share).

-List growth with stable/declining unsubscribe and complaint rates.

-Improved deliverability (high inbox placement, low bounce, strong domain reputation).

-Testing velocity and documented learnings applied to future sends.

-B2B dealer engagement and sell-through are influenced by targeted communications.

Why IRONMAN 4X4

-Join a fast-moving team shaping the digital growth engine of a leading off-road brand.

-High ownership, measurable impact, and plenty of headroom to innovate.