YouTube Channel Manager / Content Director for Family Finance Brand

Job Description:

We’re Kelan and Brittany, the creators behind The Savvy Couple — a family-based personal finance brand helping couples align their vision, master their money, and create online income so they can build a life of freedom.

We’re looking for a YouTube Channel Manager / Content Director to help us scale our channel and grow our movement around Family Finance Freedom.

You’ll work directly with us to manage the entire YouTube process — from research to upload — so we can focus on recording high-quality videos while you handle everything else.

What You’ll Do

Plan and Manage Content

Organize weekly video production (2 videos/week goal)

Manage our Asana or Monday boards to keep projects on track

Coordinate with editors and thumbnail designers to hit deadlines

Research & Strategy

Conduct topic and keyword research (we’ll provide a strong foundation)

Brainstorm viral titles, hooks, and video angles using proven frameworks

Study analytics to determine what’s working and suggest improvements

Scriptwriting & Storytelling

Collaborate with us and our AI tools (ChatGPT + Claude) to outline and refine scripts

Ensure each script fits our voice, brand message, and viewer intent

Upload & Optimization

Handle uploading, metadata, descriptions, tags, timestamps, and end screens

Write engaging titles and descriptions that drive clicks and watch time

Use VidIQ and YouTube Analytics to optimize every upload

Performance Analysis

Review channel analytics weekly

Identify content trends and make data-driven recommendations

Who You Are

A creative storyteller who understands what makes YouTube videos perform

Highly organized with experience managing multiple creators or content pipelines

Familiar with VidIQ, Google Drive, Asana or Monday, and ----------

Strong in research, scriptwriting, and project management

Passionate about personal finance, family content, and online income

A self-starter who takes initiative and thrives on feedback

Reliable, communicative, and looking for long-term growth with a U.S.-based brand

Tools We Use

VidIQ · Asana/Monday · Google Drive · ---------- · Canva · ChatGPT · Claude

Hours & Pay

Type: Part-Time (10 hours per week to start)

Schedule: Flexible; we’ll set weekly check-ins

Rate: ~$5 USD/hour (depending on experience, with room to grow)

Why Work With Us

We’re not just another YouTube channel. We’re a real family building a real brand that changes lives. You’ll get to:
- Be part of a fast-growing movement helping families achieve financial freedom
- Work directly with founders who value creativity, communication, and autonomy
- Grow your skills in YouTube strategy, storytelling, and digital marketing

How to Apply

Please include the following in your application:

A short introduction about yourself and your YouTube experience

Examples of channels you’ve managed or helped grow

A brief explanation of why you’re passionate about personal finance or family content

Your favorite YouTube channel and why you think it performs well

Skills Requirement (Top 3)

YouTube SEO & Strategy

Scriptwriting / Research

Project Management



Screening Task (Required to Apply)

To help us find the best fit, please complete this short task:

Visit our YouTube channel — The Savvy Couple

Watch 1–2 videos and look through recent titles and thumbnails.

Then send us:
- 3 new video title ideas that fit our “Family Finance Freedom” brand
- 1 thumbnail concept (describe it visually — text, emotion, background, etc.)
- 1 improvement suggestion for our channel strategy (upload schedule, topics, etc.)

We’re not looking for perfect — we just want to see your creativity, understanding of our brand, and how you think about YouTube growth.

Only applicants who complete this task will be considered.