Social Media Manager

Social Media Manager – So.Co. Face & Body Works
SoCo Face & Body Works is a luxury PMU, Paramedical Tattooing, and Advanced Aesthetics studio — and home to the SoCo PMU Academy. We empower clients and students through high-end artistry, advanced technology, and confidence-driven transformations.

We’re seeking a creative, strategic Social Media Manager to help us grow our TikTok and create a Pinterest presence, engage our audience, and drive both client bookings and PMU Academy enrollments.

What You’ll Do

As our Social Media Manager, you’ll create, post, and manage content across TikTok, Pinterest, and (possibly eventually) Instagram, designed to grow awareness, attract clients, and inspire future artists.

Core Responsibilities

Develop & execute a 60-day growth plan for TikTok and Pinterest (following SoCo’s branding strategy).

Create and post 5–7 TikToks weekly featuring:

PMU transformations (brows, lips, SMP, Paramedical & fibroblasting treatments)

Student life & PMU Academy behind-the-scenes

Educational + trend-based videos

Create and schedule 10–15 Pinterest Pins per week including:

Before & afters, service spotlights, educational infographics

Repurposed TikToks as Idea Pins

Write captions and pin descriptions optimized with keywords and CTAs.

Manage engagement — reply to comments, and inquiries within 24 hours. (there will be someone else handling dms)

Track analytics weekly and adjust strategy for growth (followers, saves, website clicks).

Collaborate with Courtney (Founder/Instructor) to repurpose educational content for both service and Academy promotions.

Keep content on-brand with SoCo’s luxury, confident, and modern aesthetic.

Coordinate with photographer/videographer (or self-capture) to maintain steady visual content.


Qualifications

Proven experience managing TikTok and Pinterest for a beauty, aesthetics, or lifestyle brand.

Understanding of beauty trends, PMU, skincare, or cosmetic procedures (or willingness to learn).

Strong short-form video editing skills (CapCut, InShot, or native TikTok tools).

Excellent writing & captioning — knows how to use hooks and CTAs effectively.

Knows how to optimize for growth: hashtags, keywords, analytics, and trends.

Creative eye for aesthetics (clean, elegant, modern style).

Reliable communication and self-management.



How to Apply:

Email Subject: CONTENT FOR YOU
Include:
Resume
A short introduction and why you’d be a great fit for SoCo.
Links to TikTok/Pinterest accounts you’ve managed (or examples of work) can also be instagram or FB examples
Desired hourly rate or compensation range per month. (Hours can also be negotiated or increased at meeting or after trail window)