Outbound Lead Generation Specialist

About the Role
We’re looking for someone who can fully own outbound lead generation from end to end. You’ll be responsible for sourcing, enriching, and qualifying leads through ---------- , and then running multi-channel outreach across cold email and LinkedIn. The goal is simple: build a consistent pipeline of qualified brand leads for our TikTok Shop agency.

Key Responsibilities

- Use ---------- to scrape and enrich lead lists based on defined ICPs (e.g. DTC brands, marketing directors, eCommerce founders, etc)
- Research and qualify leads for fit (TikTok presence, ad activity, product category, etc)
- Manage outbound sequences across cold email and LinkedIn using pre-built templates and playbooks
- Personalize outreach where needed to improve response and booking rates
- Track and report performance (open rates, replies, booked calls, conversions)
- Continuously test new data sources, filters, and outreach angles to improve results


Requirements
- Proven experience with ---------- or similar tools (Apollo, ZoomInfo, etc.)
- Hands-on experience in cold email and LinkedIn outreach
- Strong attention to detail and data hygiene (clean, accurate lists only)
- Comfortable managing multiple campaigns and ICPs simultaneously
- Familiarity with CRM tools and workflow automation (HubSpot, GoHighLevel, Airtable, etc.)
- Excellent written English and communication skills

Application Requirement:
When applying, please submit an updated Loom video (2–3 minutes) introducing yourself, walking through your relevant experience, and sharing why you’d be a great fit for this role. Applications without a Loom video will not be considered.


Bonus Points
- Experience in agency lead generation or eCommerce/SaaS sales
- Understanding of TikTok, social commerce, or creator economy
- Prior experience setting up email deliverability and inbox systems


What Success Looks Like
- Weekly flow of qualified brand leads added to CRM
- Consistent outbound activity (100+ contacts per week)
- Conversion from cold outreach to booked discovery calls


Contract Type: Contractor or part-time (with potential to scale to full-time)
Location: Remote
Compensation: Competitive base + performance-based bonuses on booked calls or deals closed