Email Marketing Specialist

We are looking for an experienced Email Marketing Specialist to join our growing e-commerce team. The ideal candidate has a strong background in email marketing, customer engagement, and campaign optimization. You will be responsible for planning, creating, and managing email campaigns that help improve customer retention and drive sales growth.

This is a freelance opportunity requiring approximately 8–10 hours per month (around 2 hours per week). We are looking for someone who can work independently and deliver high-quality email marketing campaigns efficiently.

Must Have
-Proven experience in email marketing
-Experience working with e-commerce businesses
-Strong understanding of email campaign strategy and customer journeys
-Experience with email marketing platforms such as Klaviyo, Mailchimp, ActiveCampaign, or similar tools
-Knowledge of audience segmentation and email automation
-Strong written English communication skills
-Ability to analyze campaign performance and make data-driven improvements
-Excellent attention to detail and organizational skills

Responsibilities
-Create, schedule, and manage email marketing campaigns
-Develop automated email sequences and customer workflows
-Segment email lists based on customer behavior and engagement
-Write and optimize email copy and subject lines
-Monitor campaign performance including open rates, click rates, and conversions
-Conduct A/B testing to improve campaign results
-Collaborate with tea ---------- mbers to align email campaigns with promotions and business goals
-Maintain email list quality and follow email marketing best practices
-Prepare reports and provide recommendations for continuous improvement

Plus to Have
-Experience with SMS marketing campaigns
-Familiarity with Shopify or other e-commerce platforms
-Basic knowledge of graphic design tools such as Canva
-Experience with customer retention and lifecycle marketing
-Understanding of analytics tools such as Google Analytics
-Experience working with international e-commerce brands