Performance Marketer (Meta + Google) | Fashion/Apparel

About Runners Athletics
We design sexy, functional performance wear with engineered fabrics, sculpting silhouettes, built for movement and made to turn heads. We’re scaling fast across women’s sets, shorts, tanks, shoes and accessories.

The Role (you will own)
* Meta Ads: Prospecting (ASC/broad), Cost Cap, DPAs/Catalog, retargeting funnels, rules + budgets.
* Google Ads: Performance Max (Retail), Shopping feeds, Brand Search protection, YouTube shorts/reels-style videos.
* Creative Strategy: Briefs, hooks, UGC direction, short-form edits (6–12s), copy banks (primary/HL/desc), and on-brand overlays.
* Experimentation: Weekly testing cadence with clear kill/keep/promote thresholds; scale winners smoothly (?20% steps).
* Attribution & Tracking: Pixel+CAPI, GA4, Merchant Center hygiene, UTMs, and TripleWhale reporting.
* Revenue Targets: Hit and sustain ROAS ? 2.0 while growing daily spend from

What Success Looks Like (30-day outcomes)
* Establish a simple, scalable account structure (Prospecting / Creative Test / Retargeting on Meta; PMax split by category on Google).
* Spin up a living creative pipeline (weekly new concepts to test).
* Improve blended ROAS to ? 2.0, reduce CPA
* Launch Catalog (DPA) + PMax that reliably harvest intent (clean product sets, price/strike-through overlays, review badges).
* Ship a weekly dashboard + insights recap (what worked, what didn’t, next tests, budget moves).

Day-to-Day (typical week)
* Mon: Launch new creative tests; promote prior winners; set automated rules.
* Wed: Mid-week read: prune losers, optimize feed & audiences, adjust bids/targets.
* Fri: Report & plan: brief next week’s concepts (hooks, shots, overlays, copy).

Must-Have Experience
* 3+ years managing Meta Ads for DTC apparel or beauty (ASC/broad, Cost Cap, DPAs, Advantage+ Creative).
* Google Ads (Retail): PMax + Shopping with Merchant Center; knows feed structure (title rules, GTINs, sale_price, product_type).
* Proven creative testing chops: can turn a static into a high-performing 6–12s reel with on-screen benefits/UGC.
* Fluent with Shopify, GA4, TripleWhale
* Comfort with simple video/edit tools (CapCut, Premiere, or similar) + image tools (Canva/Figma).
* Strong English and crisp, data-backed communication.

Nice-to-Haves
* Feed tools & Optimizations (Simprosys).
* Experience creating ads with AI tools
* Experience with fashion DTC Brands

KPIs you’ll be measured on
* ROAS (target ? 2.0 by campaign).
* CPA vs. target by category.
* Spend scaling without breaking efficiency.
* Creative velocity & hit rate (win % of new concepts).
* Revenue share from Catalog/PMax and retargeting efficiency.

Tools We Use
Meta Ads Manager, Google Ads (PMax), Merchant Center, Shopify, GA4, TripleWhale, Klaviyo, Canva/CapCut, Notion, Slack.

How to Apply (please follow exactly)
1. Short cover note: 3–5 sentences on your best DTC apparel wins.
2. Apply using this Google Form. (will not be considered with no submission)
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We keep things simple: lean structure, tight testing loops, clear thresholds, and consistent creative refresh. If you’re equal parts creative strategist and data-driven operator, you’ll love this role.