Marketing 360 Specialist – Real Estate Florida

???? Marketing 360 Specialist – Real Estate Florida

???? Work Setup: 100% Remote
???? Industry: Real Estate
???? Employment Type: Full-time

???? Mission of the Role

Lead the end-to-end marketing strategy and execution to generate and nurture qualified real estate leads in Florida — turning traffic into effective appointments for the sales team.
A performance-driven role, focused on measurable results, optimization, and real conversion metrics.

???? Key Responsibilities

CRM (Follow Up Boss)

Build and optimize pipelines, Smart Lists, automations, tasks, and SLAs.

Maintain data hygiene, segmentation, and weekly conversion reports.

Funnels & Automations

Create high-conversion landing pages, ManyChat flows (IG/FB), and email/SMS drip sequences.

Manage Zapier integrations, A/B tests (forms, headlines, CTAs, creatives).

Content & Copywriting

Develop editorial calendars (IG, FB, YouTube, TikTok, Blog, Email).

Write persuasive English/Spanish copy compliant with Fair Housing advertising rules.

Create short-form and long-form video scripts.

Video & Creative

Edit videos using CapCut or Adobe Premiere (captions, rhythm, B-roll).

Design with advanced Canva skills (thumbnails, layouts, vertical/horizontal formats).

SEO/SEM & Analytics

Manage on-page SEO, GA4, Search Console, Tag Manager (events, conversions, UTMs).

Run Meta Ads and Google Ads focused on lead generation and CPL/CAC optimization.

Web Management

Maintain and optimize landing pages (speed, mobile-first, conversion tracking).

Project Management

Meet deliverables using Notion/Asana/Trello.

Document SOPs and communicate effectively through Slack.

?? Before You Apply

We want to ensure this opportunity is a true match for both sides.
Apply only if you are proficient with the tools listed and have proven experience applying them in real campaigns or projects.

? Must-Have Requirements

2–4 years of proven digital marketing experience focused on performance.

Advanced and consistent use of:

Follow Up Boss (pipelines, Smart Lists, automations, reports).

Canva (templates, batch creation, thumbnails, reels).

CapCut / Adobe Premiere (editing, subtitles, pacing, B-roll).

ManyChat (conditional flows, tags, IG/FB automation).

Zapier (multi-step automations, webhooks, CRM integrations).

GA4, GSC, GTM (events, conversions, funnels, UTMs).

Meta Ads and Google Ads (CPL/CAC optimization).

Google Business Profile (GMB) management and insights.

ElevenLabs (voiceover) and HeyGen (avatars).

Bilingual – Fluent English and Spanish (mandatory).

Excellent writing and grammar in both languages.

High-performance PC, stable internet (?100 Mbps), headset/microphone.

Strong analytical mindset, commercial judgment, and KPI orientation.

???? Role KPIs

Qualified leads per month and appointment conversion rate.

CPL and CAC by channel (Meta, Google, Organic, ManyChat).

Opt-in and completion rates in ManyChat flows.

CRM response time and SLA compliance.

SEO performance: impressions, CTR, rankings.

Social/Video metrics: retention, watch time, CTR, posting frequency.

????? Deliverable Cadence

Daily: CRM review (tasks, opportunities, SLAs).
Weekly: 3–5 Reels/Shorts, 1 YouTube video (5–10 min), 2 blogs, 1–2 landings, 2 emails, 1 performance report.
Monthly: Content plan, SEO audit, GA4/GSC analytics report, A/B testing roadmap.

???? Compensation

USD $600/month + Performance Bonus based on KPIs

???? Application Process

Send your application to ----------

Subject: Marketing 360 – [Your Last Name]

Include:

Resume (CV)

Portfolio (with links to campaigns, landings, creatives, or videos)

Links to real projects you’ve built or managed (websites, Instagram accounts, YouTube channels, etc.)

Selection Stages:
1?? Application and portfolio submission
2?? First Interview (15–20 min) – you’ll receive a short task to complete and discuss during the interview
3?? Second interview for shortlisted candidates
4?? Final decision and job offer