Conversion Rate Optimization (CRO) Specialist w/ Web Design experience

About Us

We are a growing marketing company based in Raleigh, North Carolina, focused on a single vertical market. Our client websites follow a consistent structure and design, tailored with unique branding, content, and colors for each client.
We are dedicated to delivering data-driven marketing results and using the best tools to maximize performance. This role will begin as a part-time position with a strong opportunity to transition into full-time.

Position Overview:

We’re searching for an EXPERT at Conversion Rate Optimization (CRO) with a knowledge in Web Design based in the Philippines. Someone who understands how to structure, design, improve and test website and landing pages to maximize their conversion rates.
Our clients are home service business owners who heavily rely on effective marketing campaigns and business services so you’ll need to be able to consistently create and demonstrate ROI for them. This role focuses on hands-on execution rather than high-level strategy, and is ideal for someone with strong technical and analytical skills who wants to make a measurable impact.

Key Responsibilities:

* Execute and manage A/B and multivariate tests to improve website conversion rates.
* Analyze website performance, traffic, and user behavior to identify opportunities for optimization.
* Implement CRO strategies to improve key conversion metrics across multiple client websites.
* Ensure optimization efforts align with SEO best practices.
* Use analytics and behavior-tracking tools to uncover user experience insights.
* Customize and adjust WordPress themes to support conversion improvements while maintaining branding consistency.
* Collaborate with design, development, and content teams to implement conversion-focused changes.
* Prepare reports on testing performance, insights, and results

Required Skills and Qualifications:

* Must be based in the Philippines.
* Excellent English communication skills (written and spoken).
* Available to work during US business hours (8:00 AM – 4:00 PM ET).
* Hands-on experience with A/B testing tools such as Google Optimize, Optimizely, or VWO.
* Proficiency with web analytics tools such as Google Analytics, Hotjar, and Crazy Egg.
* Solid understanding of CRO fundamentals and basic SEO principles.
* With experience in Web Design

Preferred Skills:

* Experience using AI tools (e.g., ChatGPT, Jasper) for CRO support.
* Proven expertise in Photoshop, Mobile and Desktop Usability, Website Conversion Optimization and A/B Testing Tools
* Familiarity with heatmaps, session replay tools, and user funnel analysis.
* Basic knowledge of UX and customer journey optimization.
* Experience working in remote teams.
* WordPress development, Photography and copywriting skills would be helpful but aren’t required
* Unbounce, LeadPages, ClickFunnels, Optimizely experience also helpful but not required

What We Offer:

* Competitive pay: $1,800 – $2,200 USD per month
* Remote work flexibility
* Opportunity to transition into a full-time role
* Supportive and collaborative team culture
* Exposure to advanced Web design & CRO strategies and tools
* Effectively use data (Google Analytics, A/B Testing Tools, Heatmap Tools, etc.) to constantly review and adjust campaigns to maximize ROI
* Use WordPress to create and update Websites.