Meta Media Buyer (Direct-Response E-commerce)

Mission

Own profitable customer acquisition on Meta (Facebook/Instagram) for multiple e-commerce brands. You will plan, launch, and scale campaigns with rigorous testing, accurate tracking, and clear reporting. High proficiency in English (written and spoken) is mandatory for briefs, client updates, and ad compliance.

What You’ll Do

Strategy & Planning

Translate client revenue targets and margins into channel goals (MER/ROAS/CPA/CAC) and weekly budgets.

Build test plans (audiences, angles, offers, creative formats) with hypotheses and success thresholds.

Define campaign architecture: CBO/ABO, learning phase strategy, geo/placement mix, and scaling/segmentation rules.

Execution

Build end-to-end Meta campaigns: pixel/Conversions API wiring, event prioritization, aggregated event measurement, UTM taxonomy, naming conventions.

Launch and manage prospecting, retargeting, and retention campaigns across all funnel stages.

Implement creative testing frameworks (e.g., 80/20 iterative vs. net-new concepts, 3–5 new creatives weekly).

Optimization

Daily performance review and change logs; adjust bids/budgets, rotate creatives, prune audiences, and tune exclusions.

Apply quantitative guardrails (stat-sig thresholds, spend minimums, cool-downs, and rollback triggers).

Structure for scale while protecting efficiency (horizontal vs. vertical scaling paths; sprint plans for promos/launches).

Measurement & Analytics

Maintain accurate tracking across sources (Meta Ads Manager, TripleWhale, RedTrack/ClickFlare/Everflow, GA4, Shopify/WooCommerce).

Reconcile platform vs. source-of-truth discrepancies; report blended metrics (MER, contribution margin).

Produce weekly scorecards and insights: what moved KPIs, what you’re testing next, expected impact.

Creative & CRO Collaboration

Turn data into briefs for new hooks, offers, and formats (1:1, 4:5, 9:16; static, carousel, UGC, motion).

Partner with our CRO team on offer structures, lander variants, and checkout optimizations.

Compliance & QA

Enforce policy compliance (restricted content, claims, targeting) and pre-flight QA (links, UTMs, tracking, copy).

Maintain asset libraries, naming standards, and documentation.

Tools You Should Already Know

Meta Ads Manager, Business Manager, Events Manager, Conversions API; GA4; Shopify/WooCommerce; TripleWhale (preferred); RedTrack/Everflow/ClickFlare; Looker/Data Studio or Sheets; Slack; Loom.

KPIs You Will Be Measured On

Channel MER / ROAS vs. target by account

CPA/CAC vs. target; Contribution margin after ad spend

Learning phase exit rate within budget guardrails

CTR (link), CPC, CPM, ATC rate, IC rate, CVR

Creative testing cadence (? 3 new concepts/week) and win rate

Tracking accuracy (? 5% variance vs. source of truth)

Forecast accuracy (±10% weekly)

Must-Have Qualifications

2–4+ years hands-on Meta buying for direct-response e-commerce (not just boosting posts).

Proven history managing $10k–$100k+/mo per account and profitably scaling.

Strong analytical ability: cohort views, contribution margin math, LTV, and funnel diagnostics.

Excellent English (C1/C2 level). You will write ad copy briefs, client-facing updates, and policy-safe hooks.

Deep understanding of pixel/event modeling, CAPI, aggregated event measurement, and UTM governance.

Advanced Sheets (queries, pivots, REGEX, LOOKUPs) for dashboards and QA.

Nice to Have

Experience with UGC workflows and creator briefing

Basic editing for quick creative iterations

Google Ads or TikTok Ads exposure


Email/SMS awareness to coordinate promo calendars

Working Hours & Communication

40 hrs/week with minimum 4 hours overlap in US Eastern Time (Mon–Fri).

Daily Slack updates; end-of-day change log and weekly scorecard with next-week test plan.

Available for scheduled client/internal calls when needed.

Compensation & Growth

Monthly Salary (PHP): ?80,000–?140,000 depending on experience and portfolio.

Performance bonus tied to KPI attainment (MER/ROAS/CPA) and on-time reporting.

13th-month pay; Philippine holidays observed; paid time off after probation.

Fast growth path to Senior Buyer/Lead for consistent performers.

Hiring Process

Application screen (portfolio + answers below)

60-minute technical interview (live account troubleshooting case)

Paid test (24–48h): build a campaign plan, tracking map, and test matrix for a sample brand

Reference check + offer (with 90-day performance plan)

How to Apply (follow exactly)


Email ----------
with subject: META Media Buyer — [Your Name] — PH and include:

2–3 short case studies (brand, budget, problem, actions, results with screenshots/CSV if possible).

A 3–5 minute Loom: walk through your Meta structure, testing system, and how you scale while protecting MER.

A one-page test plan for a ?1,000,000/month budget: campaign architecture, daily budgets, KPIs, creative/test backlog, and rollback rules.

One screenshot proving you’ve set up CAPI and event prioritization (blur sensitive info).

Confirm your English proficiency level and internet speed (screenshot).

Applications that don’t follow the exact format will not be considered.