Social Media Manager

About the Role:
We are seeking a Social Media & Marketing Collateral Manager to oversee and execute all aspects of our digital marketing presence. This role involves creating engaging marketing materials, managing campaigns across social platforms, coordinating digital ads, and supporting brand consistency across all media channels.

Key Responsibilities:
Social Media Management
-Develop and execute social media strategies across Facebook, Instagram, LinkedIn, and other relevant platforms.
-Plan and schedule posts, monitor engagement, and respond to comments/messages.
-Analyze performance metrics and optimize strategies for growth.

Digital Advertising
-Plan, create, and manage Google Ads and Facebook Ads campaigns.
-Track KPIs and prepare regular performance reports to assess ROI.

Content Creation
-Design and produce marketing materials (flyers, brochures, digital graphics, newsletters, etc.).
-Edit and produce short-form videos for social media and ads.
-Write engaging copy for posts, campaigns, and email content.


Email Marketing
-Develop and manage email campaigns using platforms like Mailchimp, Constant Contact, or similar.
-Create and maintain subscriber lists and segment audiences for better targeting.

Requirements:
-2+ years of experience in digital marketing, social media management, or related roles.
-Proficiency with tools such as Canva, Adobe Creative Suite, Meta Ads Manager, and Google Ads.
-Strong video editing skills (e.g., Adobe Premiere Pro, CapCut, or similar).
-Excellent communication, organization, and time-management skills.