GHL Email Marketing Specialist

Job Overview
We are looking for a meticulous and organized GHL Email Marketing Specialist to support the execution and optimization of email marketing initiatives. The role involves managing campaigns end-to-end — from setup and testing to monitoring performance and maintaining deliverability. The ideal candidate will have a solid understanding of GoHighLevel (GHL) or similar CRM platforms, ensuring that every campaign is accurate, compliant, and aligned with performance goals.

Key Responsibilities
* Plan, execute, and schedule email campaigns, automations, and workflows using GoHighLevel or comparable tools.
* Monitor and optimize deliverability metrics, including inbox placement, spam rates, and bounce performance.
* Clean and manage contact databases, apply list segmentation, and ensure compliance with data hygiene best practices.
* Conduct quality assurance checks on formatting, links, personalization, and tracking before deployment.
* Run A/B tests and analyze results to improve open rates, click rates, and overall engagement.
* Generate detailed performance reports and provide insights to enhance future campaign effectiveness.
* Update and maintain email templates, automation flows, and CRM configurations.
* Stay updated on email marketing trends, platform updates, and deliverability protocols (SPF, DKIM, DMARC).

Mandatory Skills
* Proven experience with GoHighLevel (GHL) or other email automation and CRM platforms.
* Solid grasp of email deliverability principles and authentication standards.
* Excellent organizational skills with a high level of accuracy and attention to detail.
* Strong time management and ability to follow structured workflows.
* Basic HTML knowledge for email formatting and troubleshooting.
* Ability to work independently and collaborate effectively with cross-functional teams.

Preferred Skills
* Experience managing large databases and segmented contact lists.
* Analytical mindset with experience interpreting email performance data.
* Problem-solving skills related to deliverability or platform issues.
* Familiarity with funnel optimization and marketing automation strategies.

Why Join Us
Join a results-driven marketing team that values precision, innovation, and collaboration. You’ll gain hands-on experience with cutting-edge automation tools, work on impactful campaigns, and help shape strategies that enhance engagement and deliverability—all within a supportive and growth-focused environment.