Creative Strategist

About the Role
We’re seeking a Creative Strategist who lives at the intersection of creativity, data, and performance. In this role, you will develop creative strategies for high-impact performance marketing campaigns (primarily across Meta, TikTok, YouTube, and Google), based on KPIs such as ROAS, CTR, CAC, and retention. You'll also be responsible for writing compelling ad copy in both English and German as well as translations to other languages, while conducting deep market and competitor research to inform strategy. This is a hands-on, insight-driven position ideal for someone who blends creativity with a strategic mindset.

Apply here: ----------

Key Responsibilities
Creative Strategy Development
Develop and own the creative strategy for paid ads based on campaign objectives and growth KPIs.
Translate performance data and audience insights into creative hypotheses and clear briefs.
Partner with design, growth, and content teams to ensure strategic consistency across channels.


Market & Creative Research
Conduct research on competitors, platforms, and customer behavior to guide messaging angles and visual concepts.
Monitor and analyze creative trends in performance advertising across Europe and global markets.
Identify cultural nuances and preferences across our international audiences.


Copywriting
- Write high-performing ad copy for Meta Ads.
- Adapt messaging and tone to different formats (video, UGC, static) and stages of the funnel.
- Ensure linguistic accuracy and cultural relevance across languages.


Testing & Optimization
- Collaborate on A/B testing plans for creatives, headlines, CTAs, and messaging angles.
- Analyze performance data to identify patterns and optimize creative direction.
- Continuously iterate based on learnings, feedback, and campaign results.


Requirements
- 3+ years of experience in creative strategy, performance marketing, or direct-response advertising.
- Strong English proficiency
- Proven track record of writing performance-oriented ad copy.
- Familiarity with KPIs and analytics in digital marketing (CTR, ROAS, CAC, retention).
- Strong understanding of paid ad platforms (Meta Ads, TikTok Ads, Google Ads, etc.).
- Research-driven mindset and ability to derive insights from trends, data, and culture.
- Excellent communication and collaboration skills across cross-functional teams.
- Strong interest in integrating AI into daily tasks for increased productivity and the best possible outcome.

Nice to Have
- Experience working in DTC, eCommerce, or agency settings.
- Knowledge of localization strategy for European markets.
- Background in branding, psychology, or storytelling is an advantage.


Apply here: ----------