Google and Meta Ads Specialist

HORISON MARKETING is hiring!

Note: Please submit your application through the link below to be considered for this position.
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Position Overview:

Horison Marketing is currently seeking a skilled and results-driven Google & Meta Ads Manager to take charge of managing and optimizing paid ad campaigns across Google and Meta platforms. In this role, the ideal candidate will be responsible for strategically driving conversions, improving the overall return on investment (ROI), and executing targeted digital marketing strategies that align with business objectives.
The Google & Meta Ads Manager will work closely with the marketing team to develop data-driven campaigns, analyze performance metrics, and implement continuous improvements to enhance ad effectiveness. The successful candidate will be proactive in keeping up with the latest trends and best practices in paid advertising, ensuring that campaigns are always optimized for maximum impact.


About the Role:
- Manage and optimize Google & Meta Ads campaigns.
- Develop ad strategies aligned with marketing goals.
- Monitor and analyze campaign performance, adjusting to improve results.
- Conduct A/B testing and provide actionable insights.
- Conduct thorough market research to understand audience needs and preferences.
- Manage budgets and report on key metrics (CPC, CPA, ROAS).
- Utilize audience targeting and retargeting strategies.


What We’re Looking For:
We’re seeking a highly skilled and results-driven Performance Marketing Specialist with a strong background in managing paid media campaigns and data-driven marketing strategies. The ideal candidate will have the following qualifications:

- 3–4+ years of proven experience managing Google Ads and Meta Ads (Facebook/Instagram) campaigns, with a track record of delivering measurable results.
- Demonstrated success in performance marketing for eCommerce brands or digital marketing agencies.
- Hands-on experience with HubSpot and/or similar platforms for email marketing, CRM, CMS, and marketing automation.
- Strong analytical and reporting skills, with proficiency in Google Analytics, Google Data Studio, and Microsoft Excel.
- Relevant certifications in Google Ads, Meta Ads, or related advertising platforms are a significant advantage.
- Excellent written and verbal communication skills in English.
- Experience designing and executing A/B testing campaigns for optimization.
- Familiarity with UTM tagging, conversion tracking, and ClickFunnels or similar sales funnel platforms.