Marketing Executive

Growth & Brand Systems

About the Role

We’re seeking a skilled Marketing Executive to own and grow our marketing ecosystem.
You’ll manage all marketing channels, design strategy frameworks, and guide campaign execution from concept to conversion.

This is both a creative and analytical role: you’ll build the system that drives sales, brand visibility, and long-term growth.

Role Breakdown

35% – Channel Management & Campaign Oversight Organic and Paid
- Own all marketing channels: social media, email, and SMS.
- Plan and launch campaigns that align with brand goals and sales objectives.
- Collaborate with designers, ad buyers, and copywriters to deliver cohesive output.

25% – Strategy & Mapping
- Create detailed marketing blueprints in Figma, outlining workflows and campaign journeys.
- Translate ideas into actionable projects inside Jira with timelines and task dependencies.

25% – Content & Brand Development
- Guide the creative direction for visuals, tone, and messaging.
- Work closely with external teams to ensure consistency across websites, social media, and paid campaigns.

15% – Analytics & Growth Reporting
- Build and maintain performance dashboards for engagement, conversions, and ad spend ROI.
- Present weekly reports and insights to leadership with data-backed recommendations.

What You’ll Bring

Proven experience managing marketing systems and channels for a growing brand.
Excellent written and verbal English communication skills.
Strong understanding of digital platforms: Meta, TikTok Ads, Google Ads, Klaviyo, Mailchimp, and Shopify.
Comfort with design and planning tools (Figma, Canva, Jira, Notion).
A balance of creativity, strategic thinking, and data fluency.