Digital Marketing specialist

We are looking for a dynamic tech-savvy marketing professional to manage our digital marketing campaigns, with focus on email marketing, website management and SEO. The successful candidate will have experience in digital marketing and demand generation, and be very familiar with marketing automation platforms, email campaigns, website management tools and website analytics..
Do you enjoy working in a fast-pace and entrepreneurial environment? Are you rocking it with lead-generating digital campaigns? Is call-to-action copy writing your thing? If yes, we can’t wait to hear from you.
Responsibilities:
• Research and implement SEO best practices; manage AdWords account and campaigns
• Assess website traffic and analytics to ensure optimal website performance, content consumption, organic search listings, user experiences and conversions
• Manage the marketing automation platform including drip programs, email campaigns, prospects, reporting, automations, and all other platform components
• Create/update HTML emails, online webpages, responsive templates and forms
• Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content
• Create/update website pages, landing pages, etc. as needed.
• Optimize lead nurturing processes through email, content, and social channels
• Research and manage digital banner ads with different media channels.
• Initiate, optimize and maintain crowdfunding campaigns
Requirements:
• Bachelor’s Degree or equivalent in Digital Marketing, Business or Marketing is preferred
• 3+ years of experience in digital marketing, demand generation, social media
• Deep insight and passion for marketing analytics
• Online marketing and mass e-mail system experience:
• Salesforce, Pardot, Google AdWords and Analytics, social media
• Experience using CRM, CMS, HTML, and other digital tools
• Demonstrated ability to enhance organic performance through SEO best practices, ability to generate powerful, SEO-friendly, conversion-optimized copy
• Excellent English verbal and written communication skills
• Strong project management skills
• Attention to detail and timelines
• Self-motivated team player, willing to take initiative