Facebook Media Buyer (PPL Model) – Lead Generation via Instant Forms + Privyr Management

We are looking for a results-driven Facebook Media Buyer experienced in the Pay-Per-Lead (PPL) model to manage and scale multiple Facebook and Instagram Instant Form campaigns.

The ideal candidate will know how to lower CPL (Cost-Per-Lead), optimize ad creatives and targeting, and ensure high-quality verified leads are delivered and managed efficiently using Privyr CRM or similar tools.

???? Key Responsibilities:

Plan, create, and manage multiple Instant Form campaigns for lead generation (beauty, dental, wellness, etc.).

Continuously A/B test ad creatives, targeting, and form questions to reduce CPL.

Set up and manage Privyr or other CRM integrations for real-time lead delivery and follow-up.

Monitor lead quality, ensuring only valid and interested prospects are delivered.

Generate weekly reports on leads, cost, and ROI.

Suggest creative angles and audience improvements to scale successful campaigns.

Manage multiple ad accounts or pages simultaneously if needed.

?? Required Skills:

Proven experience running Facebook Lead Ads / Instant Forms.

Strong understanding of PPL or performance-based lead generation.

Experience using Privyr,

Skilled in optimizing CPL, CTR, and conversion rates.

Knowledge of compliance for beauty / clinic / wellness niches (preferred).

Ability to handle multi-city targeting and campaign duplication.

Fluent in English

???? Compensation:

Fixed monthly retainer + performance bonus based on CPL and lead quality.

Long-term growth opportunity to manage larger budgets and more niches.