Social Media Manager

We’re looking for a Social Media Manager who can build and grow iCrush’s presence across major platforms — from Instagram and TikTok to X (Twitter) and Reddit. The ideal candidate is both strategic and creative: someone who understands dating culture, can craft relatable content, and knows how to turn engagement into community growth.

You’ll be the voice of iCrush online — developing campaigns that connect emotionally with our audience, increase visibility, and position the brand as a trusted name in LGBTQ+ dating.

Key Responsibilities

Develop and execute a multi-platform social media strategy for brand growth and engagement.

Create and schedule engaging, trend-driven content (short videos, posts, stories, etc.).

Collaborate with designers and content creators to produce visuals that reflect the iCrush brand.

Monitor trends in dating, LGBTQ+ culture, and pop culture to inform campaigns.

Engage actively with followers, respond to messages/comments, and build a supportive community.

Track key metrics (growth, engagement, reach, conversions) and provide regular performance reports.

Plan and coordinate influencer collaborations and promotional campaigns.

Manage content calendars and ensure consistent brand voice and messaging across platforms.

Requirements

Proven experience managing social media for startups, apps, or lifestyle brands.

Strong understanding of Instagram, TikTok, X, and Reddit algorithms and engagement strategies.

Excellent copywriting and storytelling skills with a relatable, human tone.

Familiarity with LGBTQ+ culture and dating topics.

Ability to work independently, meet deadlines, and adapt to feedback.

Proficiency in Canva, CapCut, or similar tools for light content editing.

Nice to Have

Experience growing a community or running pre-launch campaigns for apps.

Knowledge of paid social ads (Meta, TikTok, Google).

Previous experience with influencer partnerships or UGC campaigns.

Compensation

Flexible (contract, part-time, or ongoing).

Performance-based incentives and potential long-term growth with the brand.