Virtual Assistant - LinkedIn, Social Media Marketing

Virtual Assistant - LinkedIn Social Media Marketing
Peak State Coaching
Location: Remote
Type: Contract - (2) part-time openings, OR (1) full-time opening
Positions Available: Up to 2
Availability: Must be available for biweekly meetings during US Pacific Standard Time (PST) business hours
Industry: Career Coaching & Talent Acquisition for UX/Product Professionals

About Peak State Coaching
Peak State Coaching is a career coaching firm dedicated to empowering UX and product professionals to reach their full potential. We also provide talent acquisition and recruiting services to help organizations build high-performing product teams. Our approach centers on creating exceptional client experiences, fostering trust, and building lasting partnerships through a high-touch, personalized service model.

About the Role
We're seeking a strategic Virtual Assistant who specializes in social media marketing to become an integral partner in our business growth. This isn't your typical VA role—you'll be a collaborative thought partner who helps amplify our brand, engage our community, and drive meaningful business impact through data-informed social media strategies.
As our social media specialist, you'll manage the full content lifecycle: from production and scheduling to publishing and performance analysis. You'll work closely with our founder to translate coaching insights and recruiting expertise into compelling social content that resonates with our audience of product professionals and talent leaders.

Key Responsibilities
Social Media Management
Produce, schedule, and publish content across social media platforms (LinkedIn primary; Instagram, Pinterest, YouTube secondary)
Monitor and manage direct messages (DMs) across platforms with timely, professional responses
Monitor social media trends and industry conversations relevant to UX, product management, and tech recruiting
Track content performance metrics and analyze effectiveness across channels
Maintain a consistent posting calendar that aligns with business objectives
Analytics & Strategic Insights
Review and interpret social media analytics to identify patterns and opportunities
Provide data-driven recommendations for content optimization and continuous improvement
Generate regular reports on key performance indicators and business impact
Translate data insights into actionable strategies that drive engagement and growth
Content & Design Support
Create visually compelling graphics and content using Canva
Develop presentations in Google Slides when needed for client pitches, workshops, or strategic planning
Ensure brand consistency across all social touchpoints
Collaborate on content ideation that showcases our expertise and values
Adapt content formats for different platforms and audience preferences
Business Operations
Utilize Google Suite (Slides, Docs, Sheets, Drive, Calendar) for project management and collaboration
Monitor Google Analytics to understand website traffic and content performance
Communicate via Slack for real-time collaboration and updates
Maintain organized systems for content assets, schedules, and performance data
Coordinate cross-functional initiatives with excellent follow-through
Proactively identify process improvements and operational efficiencies

Required Qualifications
LinkedIn Expertise: Deep understanding of LinkedIn best practices, algorithm, and content formats for professional audiences
Audience Growth & Engagement: Proven experience developing and executing strategies to grow followers and drive meaningful engagement
Social Media Production: Proven experience managing social media content from creation to publication
Communication Management: Experience managing direct messages (DMs) and community engagement professionally and efficiently
Video & Reels Editing: Proficiency in editing short-form video content and reels for social media platforms
Design Skills: Proficiency in Canva for creating on-brand graphics and visual content
Analytics Proficiency: Strong ability to interpret social media metrics and translate data into strategic recommendations
Google Suite Mastery: Proficiency with Google Workspace tools including Slides, Docs, Sheets, and Analytics for collaboration, reporting, and data analysis
Slack Communication: Experience using Slack for team collaboration and real-time messaging
Presentation Skills: Ability to create compelling presentations in Google Slides when needed
Organization: Highly organized with exceptional attention to detail and follow-through
Communication: Clear, proactive communicator who values open collaboration and feedback
English Fluency: Fluent in written and spoken English for professional communication
Autonomy: Self-starter who can work independently while knowing when to collaborate
Can-Do Attitude: Positive, solution-oriented mindset that embraces challenges with enthusiasm
Tech Affinity: Genuine interest in technology, innovation, and the product/UX space
AI Curiosity: Interest in and experience with AI tools for content creation, productivity, and social media optimization

Nice to Have
Experience with Instagram, Pinterest, and/or YouTube content strategies
Background working with coaches, consultants, fractional, or service-based businesses in the U.S.
Familiarity with the recruiting/talent acquisition industry or UX, product management domain
Experience with social media management tools (Hootsuite, Buffer, Later, etc.)
Experience with AI tools for content creation (ChatGPT, Claude, Jasper, Midjourney, etc.)
Knowledge of SEO and content marketing principles
Experience with advanced video editing software (Adobe Premiere, Final Cut Pro, CapCut, etc.)

Our Ideal Culture Add
You'll thrive in this role if you:
Care Deeply About Client Experience: You understand that our social presence is an extension of our commitment to exceptional client service
Value Trust & Relationships: You approach every interaction with authenticity and integrity
Love Data: You find energy in analyzing metrics and using insights to drive decisions
Embrace Feedback: You see feedback as fuel for growth and improvement
Think Strategically: You don't just execute tasks—you contribute ideas and think about the bigger picture
Stay Curious: You're always learning, exploring trends, and bringing fresh ideas to the table
Collaborate Authentically: You strike the perfect balance between working autonomously with minimal guidance and engaging in meaningful collaboration and partnership when it matters most

What Success Looks Like
In this role, you will:
Maintain a consistent, engaging social media presence that reflects our brand values
Grow our community and engagement metrics across platforms
Provide actionable insights that inform our content and business strategies
Create systems that enable scalable, efficient social media operations
Build a strategic partnership with our founder based on trust and mutual collaboration

Why Join Peak State Coaching?
Strategic Partnership: You'll be a valued thought partner, not just task executor
Impact: Your work directly influences our brand growth and client reach
Flexibility: Remote work with part-time hours that fit your schedule
Innovation: Work at the intersection of coaching, product, and tech—dynamic, evolving industries
Growth: Opportunity to shape our social media strategy and grow with the business
Values Alignment: Join a mission-driven business that prioritizes trust, excellence, and lasting relationships

How to Apply
Please submit your application here, including:
Your resume highlighting relevant social media and VA experience
Links to social media accounts or content you've managed (LinkedIn profile required)
A brief cover letter or video sharing:
Why you're drawn to this role and Peak State Coaching
An example of how you've used data to improve social media performance
Your favorite social media trend in the coaching or product/UX/tech space right now
We're excited to meet our next strategic partner!

Peak State Coaching is committed to building an inclusive team that reflects diverse perspectives and experiences. We encourage applications from all qualified candidates.

Details and apply here: ----------