SEM Specialist ( Meta Ads + Google)

About Us
We’re a digital marketing agency based in Atlanta, GA, helping small and mid-size businesses grow since 2000. Our edge is simple: we pair the right people with the right projects to deliver standout strategy and execution.

The Role
We’re looking for a results-driven SEM Specialist who can manage Google Ads (Search, Performance Max, Display) and buy/run Meta ads (Facebook & Instagram). You’ll own campaign execution end-to-end—from strategy and setup to optimization, reporting, and learnings—across lead-gen and e-commerce clients.
What You’ll Do
Plan, build, and optimize Google Ads & Meta Ads campaigns (prospecting, retargeting, Advantage+ / PMax). Meta Ads are the priority.

Conduct keyword/audience research, structure accounts, and test creatives, hooks, and landing pages.

Implement and QA conversion tracking (GA4, GTM, Meta Pixel, Conversions API).

Manage budgets, bidding, and daily pacing; forecast and hit ROAS/CPL goals.

Run structured A/B tests (ad copy, creatives, audiences, placements).

Create clear, actionable performance reports and present insights & next steps.

Ensure brand safety and policy compliance on both Google and Meta platforms.

What You’ll Bring
5 + years hands-on experience in paid social media ads
Agency experience
Proven wins in Meta Ads buying (lead-gen and/or e-commerce) and Google Ads.
Working knowledge of GTM, Meta Pixel, CAPI, and offline conversions.
Excellent communication
Nice-to-haves: Google Ads/Meta Certifications, landing page/CRO experience,

Send your Resume to. ----------