Ad Growth Hacker (Social & App Ads)

Ad Growth Hacker (Social & App Ads)

Location: Remote, in the Australian time zone

If This Is You
You live in ad platforms. You know Facebook Ads Manager, TikTok Ads, Google Ads, and Apple Search Ads like the back of your hand. You don't just run campaigns. You optimize for ROAS, test relentlessly, and scale what works.
You're obsessed with the numbers. CTR, CPC, CVR, CAC, LTV. You know which metrics matter and which are vanity. You've scaled app installs, driven e-commerce sales, or grown consumer tech products through paid social and app store ads.
You're creative, but data-driven. You know that great ads combine psychology, design, and iteration. You test dozens of variations. You kill losers fast and pour budget into winners.
You move fast. You don't wait for approvals or perfect creative. You ship, learn, and adapt.

What You'll Own
You'll drive user acquisition for Fluer (social ads) and our mobile apps including PDF Editor by Desygner and other iOS and Android apps through paid advertising. This is high-volume, performance-focused work across multiple products.

Your work includes:
Planning, launching, and scaling paid social campaigns (Facebook, Instagram, TikTok, YouTube, etc.) for Fluer
Managing app install campaigns across Apple Search Ads, Google App Campaigns, and social platforms
Creating and testing ad creative (copy, images, video) to maximize performance
Building and optimizing funnels from ad click to signup/install to activation
Analyzing campaign data to improve ROAS, lower CAC, and scale efficiently
Running A/B tests on targeting, creative, copy, and bidding strategies
Collaborating with design, product, and marketing teams to align on messaging and creative
Managing ad budgets across multiple products and platforms
Staying on top of platform changes, new ad formats, and growth hacking opportunities
You'll own the numbers. If campaigns aren't performing, you'll figure out why and fix it.

What We're Looking For
Paid advertising expertise:
3+ years managing paid social and/or app install campaigns (performance marketing for consumer or SaaS products)
Proven track record of scaling campaigns profitably (show us the numbers: ad spend, ROAS, CAC, installs)
Deep knowledge of Facebook Ads Manager, Google Ads, and app advertising platforms (Apple Search Ads, Google App Campaigns)
Experience with ad creative strategy and testing (you know what makes people click and convert)
Strong analytical skills (you're comfortable in spreadsheets and analytics tools)

Growth hacker mindset:
You test constantly and aren't afraid to fail
You're scrappy and find creative ways to win (not just outspend competitors)
You move fast and iterate based on data
You're comfortable managing multiple campaigns and products simultaneously
You stay curious and keep learning (platforms change constantly, so do you)

Bonus points:
Experience with mobile app growth (app store optimization, in-app events, retention)
Background in consumer apps, design tools, or SaaS products
Video editing or design skills (you can create quick test ads yourself)
Familiarity with TikTok Ads, Snapchat Ads, or emerging platforms

To Apply
Send us your resume and tell us:
Your best campaign: What's the highest-performing paid campaign you've run? What were the numbers (spend, ROAS, CAC) and what made it work?
How you'd approach our products: If you were running ads for Fluer (marketing suite) or PDF Editor (mobile app), what's the first test you'd run? Why?

About The Desygner Group
What started as a daring startup has grown into a global technology company serving over 45 million users. Our platforms help companies of all sizes create, distribute, and control their marketing assets with unprecedented ease and speed.
We're now a rapidly scaling SaaS company based on Australia's Gold Coast, delivering marketing enablement solutions worldwide. Our technology is transforming how organizations manage brand assets and empower their entire teams to create on-brand content.

Our Products
Fluer (B2C SaaS) - A complete 365 marketing suite that automates brand-compliant content creation. It's built for individuals, small businesses, and teams who need to move fast while staying on brand. No more waiting on designers. No more off-brand disasters. Just fast, professional content that actually follows your brand guidelines. Millions of users rely on Fluer to create everything from social media posts to presentations.

We Brand (B2B SaaS) - An intelligent brand compliance layer that connects to your existing file storage (Google Drive, Dropbox, SharePoint, etc.). It transforms your approved assets and copy into guided templates, so distributed teams across enterprises can create, adapt, and publish content at scale. Brand rules, permissions, approvals, and audit trails keep everything compliant without slowing anyone down. We Brand solves the challenge every large organization faces: maintaining brand consistency when hundreds of people need to create marketing content.

Why Join Us
The opportunity: You'll be joining during a pivotal growth phase. We've proven product-market fit with millions of users and enterprise clients. Now we're scaling aggressively. That means you get to build and own significant functions, not just execute someone else's playbook.

The impact: Your work will directly affect how millions of users and hundreds of enterprise clients manage their marketing. This isn't hypothetical future impact. Our platforms are in production, being used right now by teams around the world.
The technology: We're at the intersection of AI, brand management, and marketing automation. You'll work with cutting-edge technology that's actually solving real problems, not just proof-of-concepts or demos.

What You'll Get
Competitive compensation package including equity - You'll own a piece of what we're building
Autonomy to build and shape your function - We hire smart people and let them do their best work
A team that values outcomes over activity - Results matter, face time doesn't
Beachside Gold Coast location - If working near the beach appeals to you
The chance to make your mark on a global scale-up - Real opportunity for career growth

What We Value
Ownership: We need people who take responsibility for outcomes, not just tasks
Speed: We move fast and iterate. Perfect is the enemy of shipped
Results: We measure what matters and focus on business impact
Directness: We communicate clearly and don't hide behind corporate speak
Growth: We're building for scale, and we want people who want to scale with us

Is This For You?
This isn't for everyone. If you need extensive hand-holding, clear 9-to-5 boundaries, or prefer stability over growth, this probably isn't the right fit. But if you're energized by building something significant, owning real outcomes, and working with a team that gives a damn about the work, let's talk.

Ready to build something that matters?
Apply with your resume and your answers to the role-specific questions.
No generic cover letters. No buzzwords. Just tell us what you've done and why you're the right person for this.