Marketing & E-Commerce VA (Shopify + Klaviyo + Social Media)

ABOUT THE ROLE

We’re looking for an experienced and proactive Marketing & E-Commerce VA to join Hairpip — an Australian-made clean haircare brand redefining how people wash their hair.

This role is perfect for someone who’s confident managing Shopify, Klaviyo, and social media — someone who loves systems, creativity, and taking ownership of results. You’ll work closely with the founder (that’s me!) to execute campaigns, publish content, update product pages, and keep everything running smoothly behind the scenes.

You don’t need hand-holding — you know how to get things done, solve small problems before they grow, and keep communication simple and clear.

HOURS & RATE

Part-time (approx. 8–10 hours per week)

Flexible schedule but must have at least partial overlap with Perth timezone (GMT+8)

Pay range: PHP 250–400/hour depending on experience

RESPONSIBILITIES

Shopify Management

Update product descriptions, images, and collections as needed

Manage homepage content, banners, and basic layout edits

Coordinate basic integrations or plugin updates (when required)

Review Microsoft Clarity heatmaps weekly and suggest solutions for improving conversions and user experience


Email Marketing (Klaviyo)

Schedule weekly campaigns and flow updates (based on content calendar)

Write light copy and design emails in Klaviyo using brand templates

Manage segmentation, clean lists, and track performance metrics

Identify opportunities for flow improvement and automation

Social Media Management

Create and schedule 5–7 posts per week (mainly Instagram, plus cross-posting to TikTok/Facebook/Pinterest)

Edit founder-led videos into short reels using CapCut

Design simple on-brand visuals in Canva

Write engaging captions that reflect Hairpip’s voice (friendly, honest, confident)

Eventually assist with comment and DM management (not at the start)

Reporting & Systems

Update weekly performance tracking in Google Sheets (Shopify, Klaviyo, Social Media, and Clarity insights)

Write brief summaries and next-step recommendations based on data

Create and maintain SOPs for recurring marketing tasks in Google Docs

TOOLS YOU’LL USE

Shopify

Klaviyo

Canva

CapCut

Microsoft Clarity

Google Sheets / Google Docs

Slack (for daily communication)

Asana or Notion (for task management)

YOU ARE:

Experienced with Shopify and Klaviyo (non-negotiable)

Comfortable designing in Canva and editing short videos in CapCut

Highly organised and self-motivated

Data-driven — you love using metrics to improve performance

Great with English (written + verbal)

Proactive in suggesting improvements rather than waiting for instructions

SCREENING QUESTIONS

Please answer the following when you apply:

How many years have you worked with Shopify and Klaviyo?

Can you share a campaign or automation you’ve built in Klaviyo that performed well?

What are your favourite tools for managing social media scheduling?

How would you describe your design and copywriting style?

Can you share a short example of a post caption or email subject line you’ve written?

What’s one small change you made for a brand that had a big impact?

Are you comfortable working 8–10 hours per week with some overlap to Perth time?