Social Media Ads Manager - Real Estate Lead Generation Specialist

# Social Media Ads Manager - Real Estate Lead Generation Specialist

**Company:** Grateau Agency
**Location:** Remote (Worldwide)
**Job Type:** Contract/Freelance
**Hours:** Part-time (10-20 hours/week to start, potential for full-time)
**Compensation:** (negotiable based on experience)

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## ???? About Grateau Agency

We're a boutique B2B digital marketing agency specializing in paid social media advertising for real estate professionals. We help real estate agents generate qualified buyer and seller leads through strategic Facebook and Instagram advertising campaigns.

We're growing and need a talented Social Media Ads Manager to help us deliver exceptional results for our clients.

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## ???? The Role

You'll be responsible for managing paid social media campaigns (primarily Facebook & Instagram) for multiple real estate agent clients. This includes strategy, creative development, daily optimization, and reporting.

This is a **client-facing role** where you'll work directly with real estate professionals to understand their goals and deliver measurable lead generation results.

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## ? What You'll Do

### Campaign Management (60% of time)
- Set up and launch Facebook/Instagram ad campaigns for real estate lead generation
- Conduct daily monitoring and optimization (budget adjustments, ad testing, audience refinement)
- Implement A/B testing strategies for ad copy, creatives, and audiences
- Manage ad spend budgets ranging from $1,000-$5,000+ per client per month
- Troubleshoot ad account issues, policy violations, and technical problems
- Scale winning campaigns while maintaining or improving cost per lead

### Creative Development (20% of time)
- Write compelling ad copy specifically for real estate audiences (buyers/sellers)
- Design ad creatives using Canva or similar tools (or coordinate with designers)
- Develop 6+ ad variations per client per month
- Create and optimize lead form questions and thank you messages
- Stay current on real estate advertising trends and creative best practices

### Client Communication & Reporting (20% of time)
- Send weekly performance updates to clients (brief email snapshots)
- Create detailed monthly performance reports by the 5th of each month
- Conduct monthly strategy calls with clients (30-45 minutes each)
- Provide strategic recommendations based on campaign data
- Respond to client questions within 24 hours

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## ???? What We're Looking For

### Required Experience:
- **2+ years managing Facebook/Instagram ads** (preferably for lead generation)
- Proven track record of generating leads at $15-$50 CPL range
- Experience managing monthly ad budgets of $5,000+ across multiple clients
- Strong understanding of Facebook Ads Manager, Business Manager, and pixel tracking
- Portfolio or case studies showing measurable results (screenshots, metrics, etc.)

### Preferred Experience:
- Experience with **real estate advertising** (huge plus!)
- Knowledge of Fair Housing Act compliance for real estate ads
- Experience with CRM integrations (Zillow, Follow Up Boss, kvCORE, etc.)
- Familiarity with landing page builders (Unbounce, ClickFunnels, etc.)
- Previous agency experience managing multiple clients simultaneously

### Technical Skills:
- ? Facebook Ads Manager (expert level)
- ? Facebook Business Manager setup and troubleshooting
- ? Conversion tracking and pixel implementation
- ? Google Sheets/Excel for reporting and data analysis
- ? Canva or Adobe Creative Suite for ad design
- ? Basic copywriting skills for ad copy
- ? Comfortable with tools like Notion, Trello, or Asana for project management

### Soft Skills:
- **Excellent communication** - You'll be client-facing and need to explain complex metrics simply
- **Proactive problem solver** - You spot issues before they become problems
- **Detail-oriented** - Small optimizations make big differences in performance
- **Self-motivated** - You work independently and don't need hand-holding
- **Results-driven** - You're obsessed with improving CPL and lead quality
- **Adaptable** - Meta changes constantly; you stay ahead of the curve

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## ???? This Role Is NOT For You If:

- You've only run ads for e-commerce or B2C brands (real estate is different)
- You need constant supervision or detailed instructions
- You're not comfortable with client communication
- You can't commit to daily campaign monitoring
- You're looking for a "set it and forget it" role
- You don't have proven results to show

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## ???? Success Metrics (How We'll Measure Your Performance)

After 90 days, you'll be evaluated on:

- **Client Retention Rate:** Are clients happy and staying with us?
- **Cost Per Lead Performance:** Are you consistently hitting or beating CPL targets?
- **Campaign Optimization:** Are you proactively testing and improving campaigns?
- **Client Communication:** Are reports delivered on time? Are clients satisfied with communication?
- **Problem Resolution:** How quickly do you identify and fix issues?

**Target KPIs:**
- Maintain CPL between $15-$35 for buyer leads
- Maintain CPL between $20-$50 for seller leads
- Client satisfaction score of 4.5/5 or higher
- 90%+ client retention rate
- Reports delivered by the 5th of each month (100% on-time)

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## ???? Compensation & Benefits
- Starting rate based on experience and portfolio
- Performance bonuses available based on client results and retention
- Potential for raises every 6 months based on performance

**Growth Opportunity:**
- Start with 2-3 clients, grow to 5-8 clients as we scale
- Potential to transition to full-time as agency grows
- Opportunity to build and lead a team in the future

**Perks:**
- 100% remote - work from anywhere
- Flexible schedule (as long as daily monitoring gets done)
- Access to premium tools and resources (paid by agency)
- Professional development budget for courses/certifications
- Collaborative, supportive team environment

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## ???? Time Commitment Breakdown

**Per Client (Approximately 5-7 hours/week):**
- Daily monitoring & optimization: 30 min/day (3.5 hours/week)
- Creative development: 1-2 hours/week
- Weekly client update: 15 minutes
- Monthly report: 1 hour
- Monthly strategy call: 45 minutes

**Starting Load:** 2-3 clients = 10-20 hours/week
**Full Load:** 5-8 clients = 25-40 hours/week (full-time potential)

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## ???? How to Apply

**Please submit the following:**

1. **Your resume/CV**

2. **Portfolio or case studies** including:
- Screenshots of ad campaigns you've managed
- Specific metrics (impressions, CTR, CPL, ROAS, etc.)
- Before/after optimization results
- Client testimonials (if available)

3. **Cover letter answering these questions:**
- What's your experience with real estate advertising specifically?
- What's the best cost per lead you've achieved for a lead gen campaign? (Include niche/industry)
- Describe a campaign that wasn't performing well - how did you turn it around?
- Why do you want to work with a real estate-focused agency?
- What's your availability (hours per week, timezone)?

4. **Ad examples** (optional but highly preferred):
- Share 2-3 examples of ad copy you've written
- Share 2-3 examples of ad creatives you've designed or coordinated

**Send everything to: ----------
**Subject Line:** "Social Media Ads Manager - [Your Name]"

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## ???? Hiring Process

1. **Application Review** (3-5 days)
- We'll review your portfolio and experience

2. **Initial Interview** (30 minutes via Zoom)
- Get to know each other
- Discuss your experience and approach
- Review your portfolio together
- explain operations
-explain expectations

5. **Offer & Onboarding**
- 30-day trial period
- Full onboarding with systems and processes

**Timeline:** We're looking to hire within 2-3 weeks.

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## ? Frequently Asked Questions

**Q: Is this role employee or contractor?**
A: Contractor/freelance to start, with potential to transition to employee as we grow.

**Q: What timezone do I need to be in?**
A: Any timezone works, but you need to be available for client calls (which are typically US business hours). We can work around your schedule.

**Q: Do I need to be in the US?**
A: No! We welcome applicants worldwide. Strong English communication skills are required since clients are primarily US-based.

**Q: How many clients will I manage?**
A: You'll start with 2-3 clients and scale to 5-8 as you prove results and we bring on more clients.

**Q: Will I have support or am I on my own?**
A: You'll work directly with me (Izaiah, founder) initially. We'll have regular check-ins and I'm available for questions/support. As we grow, we'll build out more team support.

**Q: What tools do I need?**
A: You need a reliable computer and internet connection. We'll provide access to all necessary software (Canva Pro, reporting tools, project management, etc.) if you have any preferences or ideas to make your job easier let us know !

**Q: Can I work on other clients/projects?**
A: Yes, as long as it doesn't conflict with your availability and performance for our clients.

**Q: Is there room for growth?**
A: Absolutely! As we scale, there's opportunity to:
- Manage more clients and earn more
- Transition to full-time
- Lead and train other ads managers
- Take on strategic/leadership responsibilities

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## ???? About Working With Us

**What we value:**
- **Results over activity** - We care about outcomes, not just hours logged
- **Proactive communication** - Tell us about problems before clients do
- **Continuous improvement** - Always testing, learning, and optimizing
- **Client success** - When clients win, we all win

**Our culture:**
- Remote-first and async-friendly
- No micromanagement - we trust you to do great work
- Regular feedback and growth conversations
- Collaborative problem-solving
- Work-life balance (this shouldn't consume your life)

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## ???? Questions?

If you have questions before applying, email ---------- with "Question - Ads Manager Role" in the subject line.

**Ready to apply? Send your application to ---------- with subject "Social Media Ads Manager - [Your Name]"**

We're excited to meet you! ????

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*Grateau Agency is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all team members.*