Seo/PPC Specialist

Job Title: SEO & PPC Specialist (In-House)
Location: Remote
About Us:
Two Twigs Moving is a fast-growing, performance-driven moving company with locations across the Carolinas. We're committed to delivering best-in-class service while aggressively scaling our brand and digital presence. We’re looking for a highly skilled and self-motivated SEO & PPC Specialist to take full ownership of our online growth strategy and performance marketing.
Position Overview:
We're seeking an experienced SEO & PPC Specialist to lead our in-house digital marketing efforts. This role demands deep expertise in SEO (technical, on-page, off-page), Google Ads, content strategy, and website development. You’ll be responsible for improving organic visibility, scaling paid campaigns, and supporting website performance to drive traffic, leads, and conversions.
Key Responsibilities:
Search Engine Optimization:


Conduct full technical SEO audits and implement improvements.


Build and execute content strategies aligned with high-intent keywords.


Write and edit SEO-driven content (landing pages, blog posts, service pages).


Build and manage white-hat backlink campaigns to improve domain authority.


Monitor rankings, backlink profiles, and site health using tools like SEMrush and Ahrefs.


Stay up to date with the latest SEO trends, Google algorithm changes, and digital marketing best practices.


Paid Media Management:


Manage and optimize Google Ads campaigns (Search, Display, YouTube).


Write high-performing ad copy and manage budgets/bids for maximum ROI.


Run A/B tests and continuously optimize landing pages for conversions.


Website Development & UX:


Make or oversee front-end website changes to improve load speed, SEO, and usability.


Ensure all web properties are mobile-friendly and optimized for user experience.


Implement and maintain GA4, Google Tag Manager, and Google Search Console for tracking and analytics.


Reporting & Strategy:


Build dashboards and provide actionable monthly performance reports.


Use traffic and conversion data to refine marketing strategies and meet KPIs.


Collaborate directly with ownership to align digital efforts with growth goals.


Qualifications:
5+ years of SEO experience, including technical, content, and backlink strategy.


3+ years managing Google Ads accounts with performance-based outcomes.


Strong content writing skills and SEO copywriting experience.


Proven link-building experience via outreach, content marketing, and local SEO tactics.


Proficiency with SEO/marketing tools (SEMrush, Ahrefs, Surfer SEO, Screaming Frog, GA4, GTM, GSC).


Comfortable with CMS platforms (WordPress, Webflow) and front-end basics (HTML/CSS/JS).


Data-driven, analytical, and highly self-directed.


Preferred:
Experience with multi-location local SEO.


Familiarity with other PPC platforms like Meta Ads or YouTube Ads.


Understanding of CRM and marketing automation tools.