Google & Facebook Ads

A Google/Facebook Ads Manager is responsible for planning, executing, and optimizing digital advertising campaigns across Google and Meta (Facebook/Instagram) platforms. Key duties include managing ad budgets, analyzing performance data to improve results, and collaborating with creative and marketing teams to align campaigns with business goals. This role requires strong analytical, technical, and communication skills to drive engagement and conversions.

Responsibilities
Develop and implement advertising strategies across Google and Meta platforms to meet campaign objectives.
Manage and optimize ad campaigns, including A/B testing, audience targeting, and bid strategies.
Monitor and analyze campaign performance data, using tools like Google Analytics to extract actionable insights.
Create and manage advertising budgets, allocating resources efficiently.
Collaborate with creative teams to design and produce effective ad creatives.
Generate regular reports on campaign performance and present findings to stakeholders.
Stay up-to-date with the latest trends, best practices, and platform updates in digital advertising.
Ensure compliance with advertising regulations and company policies.