Senior WordPress + IDX Real Estate Web Developer (AI + CRM Integrations)

Mission:

Build and elevate our WordPress real estate site with full IDX search and modern UX. The site must be fast, mobile first, and SEO focused. It should connect cleanly to Follow Up Boss, GA4 and GTM, Make or Zapier, CallRail, and a consent solution. You will match current capabilities such as property search, valuation, listing alerts, pre approval inquiry, agent pages, area pages with stats, and a blog. After parity, ship measurable upgrades in performance, lead capture, and conversion tracking.

Core responsibilities:

Design and build a conversion focused WordPress site using the block editor or a lightweight theme.
Integrate and style IDX so search, map, listing, and property detail pages look fully native.
Connect all lead forms and events to Follow Up Boss with correct tags, sources, and stage logic.
Pass Core Web Vitals on mobile. Optimize images, caching, and CDN with Cloudflare APO.
Implement technical and on page SEO with correct real estate schema and clean sitemaps.
Set up GA4 and GTM with event tracking for leads, calls, appointments, valuation, and alerts.
Add an AI chat lead qualifier that captures contact info and intent then pushes to Follow Up Boss.
Harden security, manage backups and uptime, and use staging with Git for safe updates.
Follow MLS and IDX display rules, write Fair Housing safe copy, and meet basic WCAG 2.1 AA.

Must have skills:

Advanced WordPress including themes, child themes, custom post types, ACF, hooks and filters, and WP CLI.
Proven IDX experience with at least one major vendor such as IDX Broker, Showcase IDX, iHomefinder, or Flexmls via RESO Web API.
Front end strength in HTML5, CSS or utility CSS, and modern JavaScript with responsive component based UI.
Performance tuning for Core Web Vitals including WebP or AVIF, caching, and CDN strategy.
SEO foundations including structured data, canonical rules, robots rules, and internal linking.
Integrations with Follow Up Boss, Make or Zapier, Gravity Forms or WS Form, Calendly, GA4 and GTM, and marketing pixels.
DevOps discipline with Git, staging, rollback plans, and clear changelogs.
Strong written English and clear documentation.

Nice to have experience:

RESO Web API or prior RETS migration.
Partial or headless WordPress using REST or WPGraphQL.
Custom map and search UX with Google Maps or Mapbox and features like clustering or polygon draw.
AI using the OpenAI API, chatbot frameworks, and content quality guardrails.
CRO and design work such as wireframing, heatmaps, and simple A B testing.
Local SEO with programmatic city and zip pages using safeguards for unique content.
Media embeds including Matterport, CloudPano, Kuula, Insta360 exports, and YouTube sections.
Security practices using WAF rules and least privilege roles.

Success looks like
Mobile PageSpeed scores in the nineties and a pass on Core Web Vitals.
IDX pages that feel native rather than framed or bolted on.
Leads landing in Follow Up Boss with correct tags, sources, and stage automations.
Clear information architecture for city and zip landing pages.
Minimal plugin bloat and stable updates without outages.

Notes on mandatory upgrades for this build:

You will pass Core Web Vitals on mobile and remove layout shift on IDX pages.
You will deliver Follow Up Boss deep integration including UTM capture to source and tag as well as stage automations and smart lists where appropriate.
You will add structured data for LocalBusiness, RealEstateListing, and BlogPosting using valid JSON LD.
You will create a safe system for programmatic city and zip pages that preserves unique content and avoids duplication.
You will add an AI chat lead qualifier that captures name, phone, email, and buying or selling intent and sends the data to Follow Up Boss.
You will meet a practical accessibility pass for WCAG 2.1 AA basics including focus order, contrast, alt text, and keyboard navigation.
You will configure Cloudflare with APO, apply basic security hardening, set daily backups, and set uptime pings.
You will implement Consent Mode v2 with a compliant CMP and build a robust GA4 and GTM event model for all lead actions.
You will configure CallRail or an equivalent call tracking system with number pools and event tracking.

Thank you for reading. If you build clean and fast sites and you love integrations that actually integrate I would like to hear from you. Apply today and let us create something our competitors quietly study.

How to apply:

Please respond with your interest and I will send further instruction.