Online Operations Specialist

Virtual Assistant for Boutique Bridal Business - Online Operations Specialist

We are a well-established, bridal boutique with a thriving retail presence, and we are looking for a highly organized, proactive, and detail-oriented Virtual Assistant (VA) to take ownership of our online operations and digital tasks.

This role is perfect for someone who is passionate about the wedding industry, comfortable managing a diverse set of tasks, and ready to become an essential extension of our team. While our core business is retail, your focus will be 100% on keeping our online presence polished, updated, and effective.

Key Responsibilities
You will be the key person responsible for the maintenance and management of our digital platforms and tools, ensuring a seamless and beautiful online experience for our clients.
* Lead & CRM Management: Update and manage new leads and waitlist requests for Trunk Shows within our project management system, Monday.com.
* E-commerce/Website Management:
* Perform monthly updates to website imagery and copy as required.
* Conduct regular checks to monitor for and resolve broken links.
* Manage quarterly pricing updates and the addition of new collection images.
* Update Trunk Show pages with new dates and product markups.
* Social Media & Content:
* Manage the dedicated Instagram account for our in-house brand, Courte Collection, including regular posting and engagement.
* Maintain and update our LinkTree monthly.
* Regularly update imagery and content on Pinterest.
* Email Marketing:
* Manage monthly e-mail outs (content will be provided).
* Assist with occasional updates to Mailchimp templates or lists.
* General Administrative Support: Assist with occasional inbox management.
* Create job/task breakdowns to develop the role requirements

Our Tech Stack
Experience with the following tools is essential:
* Shopify (or other e-commerce platforms)
* Monday.com
* Mailchimp (or other email service providers like Klaviyo, etc.)
* Instagram & Pinterest

What We're Looking For
* Proven experience as a Virtual Assistant or in a similar administrative/online operations role.
* Exceptional attention to detail and a commitment to quality in all digital assets.
* A self-starter who can manage their time independently and adhere to deadlines.
* Excellent written communication skills with a polished, professional tone appropriate for a luxury brand.
* Familiarity with the bridal/wedding industry is a plus but not a dealbreaker.