Creative Strategist – UGC & E-Commerce Ads

We’re looking for an experienced and data-driven Creative Strategist to plan and write high-performing ad concepts for e-commerce brands.
You’ll be responsible for developing creative ideas, writing UGC scripts, and guiding the editing team to produce scroll-stopping ad creatives for Facebook, TikTok, and Instagram.
This is a long-term, full-time position for someone who understands direct-response marketing, UGC trends, and ad psychology.

Responsibilities

Research winning ad angles and concepts in the e-commerce space

Write UGC-style scripts (Hook ? Problem ? Solution ? CTA)

Prepare detailed creative briefs for the video editing team

Analyze ad performance (CTR, watch time, ROAS) to find improvement opportunities

Work closely with the UGC Manager (who provides scenes) and the Video Editor (who assembles the final ads)

Update and maintain a library of tested hooks, scripts, and frameworks

Suggest new creative directions based on audience behavior and campaign data

Ensure all creatives follow brand tone, structure, and visual consistency

Workflow Explanation

You will:

Receive performance data and past ads for reference

Develop new ad concepts and scripts in German

Provide the final script and creative direction to the UGC Manager and Video Editor

The UGC Manager will deliver scenes based on your script

The Video Editor will assemble the video following your structure and storyline

Requirements

Minimum 1 year of experience as a Creative Strategist or Ad Scriptwriter

Proven experience with UGC or performance ads (Facebook/TikTok/Instagram)

Strong understanding of marketing psychology and storytelling

Ability to write compelling hooks and emotional copy

Analytical mindset with focus on metrics and iteration

Excellent English writing skills

Structured, independent, and reliable working style

Full-time availability (40h/week)

Nice to Have

Experience in e-commerce or DTC brands

Familiarity with ad editing processes (hooks, pacing, transitions)

Understanding of German (not required, but a plus)

Please Note

We are only hiring experienced candidates who have already worked on UGC or paid social ads with measurable results.
If you have not worked in creative strategy or performance marketing before, please do not apply.

When applying, please include:

Examples of past scripts or ads you’ve worked on

A short note about your creative process and how you develop ad ideas