Social Media Manager – Brand Engagement & Growth (US Time Zone)

Summary
???? About Us
We are a growing e-commerce brand selling posters and frames with thousands of unique designs. Our customers are artists, collectors, and design lovers who care about aesthetics and self-expression.

After thriving on Amazon, we are launching our Shopify store and building a world-class creative team to bring our designs to life online. Our goal is to make our store feel like an inspiring digital gallery and to grow a passionate community around our products.

???? Role Overview
We are looking for a creative, data-savvy Social Media Manager to plan, create, and manage content across Instagram, TikTok, Pinterest, and Facebook. You will be the voice of our brand — growing our following, engaging our community, and turning social media into a major driver of Shopify traffic and sales.

This role is perfect for someone who loves art, design, and digital storytelling, and who can translate our brand into scroll-stopping posts, reels, and stories.

???? Key Responsibilities
1. Strategy & Content Planning
- Develop a monthly content calendar aligned with product launches, promotions, and trends.
- Tailor content strategies per platform (Instagram for lifestyle visuals, TikTok for short-form storytelling, Pinterest for inspiration & SEO traffic).
- Research competitors, trends, and hashtags to keep content fresh and relevant.

2. Content Execution & Posting
- Collaborate with the graphic designer to create posts, reels, and carousels that fit our brand identity.
- Write engaging captions with strong CTAs (comments, shares, saves).
- Schedule and publish posts using tools like Later, Buffer, or Hootsuite.

3. Community Engagement
- Actively engage with followers, reply to DMs and comments in a timely manner.
- Build relationships with influencers, artists, and micro-creators.
- Encourage user-generated content (UGC) and create campaigns that get customers sharing.

4. Growth & Campaigns
- Plan and execute social-first campaigns — giveaways, artist features, “gallery wall inspiration” posts.
- Coordinate with the digital marketing specialist to align organic and paid campaigns.
- Collaborate on influencer campaigns and ambassador programs.

5. Analytics & Reporting
- Track performance (reach, engagement rate, follower growth, traffic to store).
- Provide weekly or monthly reports with insights and recommendations.
- Continuously optimize posting times, content mix, and engagement strategies.

???? Requirements
- Proven experience managing social media for e-commerce or lifestyle brands.
- Strong understanding of Instagram, TikTok, and Pinterest trends & algorithms.
- Ability to create or direct visually stunning, brand-consistent content.
- Excellent communication skills and ability to engage with online communities.
- Familiarity with analytics tools and KPIs for social growth.
- Available to work US business hours (PST/EST) for tea ---------- etings and approvals.

???? Success Metrics
- Consistent posting schedule (e.g., 4–5 posts per week per platform).
- Engagement rate above industry average (2–5?pending on platform).
- Monthly growth in followers and Shopify traffic from social channels.
- Increased UGC participation and community interaction.

???? What We Offer
- Opportunity to shape the voice and presence of a growing creative brand.
- Long-term collaboration with a supportive, artistic team.
- Creative freedom to experiment with trends and new content formats.
- Direct impact on sales and brand growth.

???? How to Apply
When applying, please include:
- A short note on your approach to social media strategy for lifestyle/creative brands.
- Examples of social media accounts you’ve managed (include follower growth or campaign results if possible).
- Confirmation you can work US business hours for collaboration.

???? Screening Question (Required)
“Share a recent social campaign (post or reel) you created that performed above expectations. What made it work?”

Reference Links:
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Please include the phrase READYTOWORK in your proposal to confirm that you have carefully read this job description.