Marketing Lead Generation Specialist

**Lighted Road** is looking for a highly motivated and detail-oriented **Marketing Lead Generation Specialist** to help expand our client base and optimize our sales funnels. If you’re analytical, proactive, and skilled in using digital tools to attract and convert leads, this role is for you.

**Key Responsibilities**

**1. Lead Research & Qualification**
Identify and research potential leads across various online platforms.
Qualify leads based on company criteria and maintain accurate records using CRM tools (HubSpot, GoHighLevel, or similar).
Manage and update lead pipelines to ensure consistent follow-up and conversion tracking.

**2. Funnel & Landing Page Management**
Build, test, and optimize ClickFunnels and lead funnels for campaigns.
Handle landing page creation and operation for lead magnets, course launches, and promotions.
Track performance metrics using Google Analytics and optimize funnels for higher conversions.

**3. Campaign Support & Lead Generation Execution**
Execute and monitor Facebook Ads and Google-based campaigns focused on lead generation.
Support course creation and organization for online programs, ensuring seamless structure, flow, and presentation.
Collaborate with the marketing team on social media marketing strategies to attract inbound leads.

**4. Content & Engagement Support**
Design eye-catching YouTube thumbnails and assist in video editing for digital campaigns.
Manage social media and community engagement to build brand trust and nurture leads.

**5. Project & Performance Management**
Coordinate with marketing and sales teams to align goals and timelines.
Analyze lead performance data to refine strategies and improve conversion rates.
Oversee project deliverables, ensuring efficiency and accountability across campaigns.

**Qualifications**

- Proven experience in lead generation, funnel creation, and CRM management.
- Strong understanding of Facebook Ads and Google ---------- for campaign performance tracking.
- Proficiency in:
a. ClickFunnels or similar funnel-building platforms
b. Landing page creation and operation
c. CRM systems (HubSpot, GoHighLevel, ActiveCampaign, etc.)
d. Final Cut Pro, CapCut, or other video editing software
- Experience with course creation and organization for online programs.
- Familiarity with social media marketing, community management, and project management.
- Excellent written and verbal English communication skills.
- Highly organized, detail-oriented, and capable of working independently.

What We Offer:
1. Competitive pay with performance bonuses.
2. Remote work flexibility and a collaborative environment.
3. Growth opportunities in lead generation, marketing automation, and funnel strategy.

If you’re passionate about building funnels, generating quality leads, and optimizing systems for growth, we’d love to hear from you! Send your resume and a brief cover letter to: ----------

Lighted Road is an equal opportunity employer. We value diversity and are committed to creating an inclusive workplace.