Brand Designer — Visual Identity Expansion (Beauty / Lifestyle Brand)

About Fresh Set
Fresh Set is a bold, playful press-on nail brand empowering women to express themselves confidently while keeping beauty fun and effortless. We already have an established look and one-page brand guide, and we’re now ready to expand that foundation into a more comprehensive, cohesive brand system that reflects where the company is headed.

We are not looking for a new logo or a rebrand. The goal is to build on our existing identity — elevating and expanding it into a robust visual language that can guide every future touchpoint, from packaging and pop-ups to social content and event branding.

Scope of Work

You will collaborate directly with the founder to create an updated, fully documented brand ecosystem, including:

1. Brand Bible / Comprehensive Guide

Refine and formalize the current color palette, typography hierarchy, and logo/submark usage

Define secondary and accent color systems for seasonal and campaign flexibility

Establish consistent rules for imagery, lighting, and brand mood

Include clear guidance for digital, print, and packaging applications

2. Visual Assets & Iconography

Create a custom icon set and supporting graphics that represent Fresh Set’s personality (e.g., nails, shimmer, care, lifestyle)

Design brand stickers, badges, and small decorative elements for packaging and events

Develop repeatable background patterns or textures that extend the brand world

3. Template Toolkit

Canva-ready or editable templates for social media (Reels covers, carousels, story frames)

Basic print collateral templates (thank-you cards, postcards, price cards, signage)

4. Brand Messaging Alignment

Translate the existing tone of voice and mission into concise guidelines and example phrases for use across platforms

Deliverables (Expected Outputs)

Full Brand Guide PDF (10 – 20 pages) covering visuals, typography, color usage, tone, and applications

Organized folder with editable design assets (logos, icons, templates, patterns)

Quick-reference style sheet (one-pager for team use)

Ideal Candidate

Strong portfolio in beauty, lifestyle, or e-commerce brand systems (not corporate branding)

Ability to evolve an existing identity rather than start from scratch

Experience designing for both digital and physical applications

Proficiency with Adobe Creative Suite / Figma / Canva (for hand-off templates)

Understanding of cohesive brand storytelling across social, packaging, and events

Excellent communication and ability to translate creative direction into clean, modern design

Project Details

Freelance or contract-based (estimated 2 – 4 weeks of work)

Remote; flexible schedule with light communication overlap in Miami EST

Budget Range: $200 – $300 USD depending on scope and experience

To Apply

Please include:

A short introduction describing your approach to expanding an existing brand identity.

A portfolio or case study showing a brand guide or visual system you have developed.

A brief note answering:
“If you were enhancing an already established brand like Fresh Set, what’s the first step you’d take to ensure consistency while elevating the visual experience?”