PR & Outreach & Backlink Specialist (Remote, UK Accountancy Sector)

About Us:

RX Virtual Finance and Total Books Accountants are innovative, highly regarded firms serving clients in finance, tax, and business advisory. Our brands are known for thought leadership in accounting, practice growth, and digital innovation.

Role Overview:

We are seeking a talented PR & Outreach & Backlink Specialist to grow our brand presence and secure high-authority backlinks. You will lead our digital PR and outreach operations, create compelling accounting and finance-related stories, engage with media, and win earned media coverage for our UK-focused brands.

Responsibilities:

Develop and execute digital PR and backlink outreach campaigns for ---------- and ----------

Research and pitch stories to relevant newspapers, magazines, industry blogs, software directories, and popular finance/business media

Proactively track and reply to journalist pitch requests via #JournoRequest, Featured, and similar platforms

Create, edit, and pitch expert financial content, collaborating with our in-house team

Use AI tools and automation to identify opportunities and accelerate outreach

Secure high-quality, relevant, and natural backlinks to power up our SEO and brand authority

Build and manage PR relationships and develop innovative campaign ideas for online coverage

Report on campaign progress, backlink wins, and brand sentiment across the web

Requirements:

Minimum 3 years in digital PR, outreach, or SEO backlink building (accounting/finance/niche: advantage)

Proven success winning backlinks from news, magazines, and authoritative online outlets

Strong writing and storytelling skills, especially for UK accounting, tax, and business topics

Experience using AI-driven PR/outreach or automation tools

Confident identifying and responding to journalist requests and PR platforms

Organised, proactive, and creative in campaign management

Familiarity with UK market and professional standards in financial communication is a plus

What We Offer:

Flexible remote work arrangement

Opportunity to build PR for two leading brands in the UK finance sector

Competitive pay, ongoing training, and long-term collaboration