CRM, Email & Retention Specialist

Job Title: Email & Retention Specialist (Klaviyo & Lifecycle Strategy for Global D2C Brand)
Type: Full-time / Permanent
Start Date: ASAP

About Us
STYRKR is a UK-based performance nutrition brand built for endurance athletes. Backed by Simple Co., we’re growing fast across D2C, B2B, Amazon, and international markets.

As our eCommerce operations expand, we’re doubling down on customer retention, lifecycle marketing, and CRM innovation. That’s where you come in.

Role Overview
We’re hiring an experienced Email & Retention Specialist to own and optimise our retention strategy across D2C and B2B channels globally. You’ll take full ownership of our Klaviyo setup — from high-converting flows and segmentation to campaign management, data reporting, and LTV growth strategies.

You’ll work closely with the Growth and Brand teams to execute a roadmap that drives higher engagement, loyalty, and revenue — all while maintaining strong profit margins.

This is a hands-on role for a data-savvy marketer with experience scaling email as a core revenue driver.

Core Responsibilities


Email Campaigns & Flows
- Plan, build, and deploy automated email flows for onboarding, post-purchase, winback, and abandon cart.
- Manage weekly and monthly campaigns for launches, promotions, and content drops.
- Set up personalised content and product recommendations to maximise engagement.

Retention Strategy & Execution
- Define and implement customer lifecycle strategies to increase LTV, repeat rate, and subscription uptake.
- Lead reactivation, loyalty, and referral program execution across key territories.
- Build and optimise segmentation logic and journey mapping for D2C + B2B.

Analytics & Reporting
- Monitor retention KPIs and email performance across cohorts, geographies, and customer types.
- Deliver weekly/monthly reporting on revenue, engagement, and flow performance.
- Recommend and implement A/B tests across copy, subject lines, timing, and structure.

Collaboration & Growth
- Work closely with Paid Social, Creative, and CX to align messaging and insights.
- Brief in assets and copy, and ensure consistency across all brand touchpoints.
- Integrate new tools or tech to streamline retention and CRM processes.

Our Values
- Be Fearless and Take Risks – Succeed boldly.
- Community of Champions – Rise together.
- Success by Design – Change by design.
- Committed to the Cause – Mission-driven excellence.
- Get (sh)it Done & Rewrite the Rules – Break the mould. Deliver results.

How to Apply

Send us:
Your CV and a short intro on your email marketing/retention experience

1–2 examples of retention wins or Klaviyo flows you’ve built
Optional: Portfolio or campaign screenshots
Start date + current availability
We’re hiring now.

Industry: Wellness and Fitness Services
Employment Type: Full-time