Social Media Marketing Manager

Social Media Marketing Manager – Task List

Community Engagement

1. Send a **personalized welcome message** to every new follower on **Instagram, TikTok, Facebook, and YouTube.**
2. **Respond to all comments** under posts in a professional, friendly tone.
3. **Delete negative or inappropriate comments** immediately after review.
4. Be **active daily on all pages**:

* Engage by liking and replying to followers.
* Add polls or call-to-action stickers **if none were posted that day** (stories are managed by Yasmin).
5. Engage on **other pages, groups, and posts** where potential clients might be found — especially those related to:

* Skincare
* Acne treatment
* Dark spot correction
* Darker skin care
* Laser hair removal
* Med spa and aesthetic clinic communities
6. **Post daily on Leila’s Thread account** to maintain consistency and engagement.
7. **Encourage clients** to post their before/after results or clinic experience using ML Aesthetic’s branded hashtags (e.g., #MLGlowUp, #MLResults).
8. **Engage with local forums** for dermatologists and med spas to build visibility and authority.
9. **Reach out to barbershops in Montreal and Greater Montreal** to propose collaborations or joint promotions for men’s skincare and grooming.
10. Organize **quarterly contests or giveaways** (e.g., win a consultation or treatment) to grow engagement and collect new leads.

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Direct Messages (DMs)

1. **Monitor all incoming DMs** daily across all platforms.
2. Only reply when necessary — the **automated bot handles most messages**.
3. **Review bot responses** and step in if there’s a risk of losing a potential sale.
4. Take **notes of important details** from DMs or comments and **create a task** for the in-clinic team if follow-up is required.
5. When a lead is ready to book:

* **Create a task** directly in the in-clinic team’s schedule.
* **Leave clear notes** specifying the required action and the lead’s preferred time to receive the call.

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Lead Generation

1. Find and attract **at least six (6) qualified leads per working day.**

* A qualified lead = someone who provides their **full name, phone number, and email address** and expresses interest in ML Aesthetic’s services.
2. Enter every new lead directly into the **CRM system.**
3. Create a **follow-up booking task** for the in-clinic team with clear notes for next steps.
4. Collaborate closely with the in-clinic team to ensure **smooth handover and follow-up**.

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Content & Marketing Strategy

1. Create **high-converting ad campaigns** on:

* **Instagram**
* **TikTok**
* **YouTube Shorts**
2. **Monitor ad performance daily**, analyze weekly, and report on:

* Leads generated
* Engagement rate
* Cost per lead/acquisition
3. Continuously **optimize ad targeting, creatives, and captions** based on performance insights.
4. **Repurpose all vertical videos** for **YouTube Shorts** and **Pinterest Idea Pins** to expand visibility and SEO.
5. Develop and propose **new marketing ideas and collaborations** aligned with the ML Aesthetic brand.
6. **Look for local micro-influencers in Montreal** within the beauty, skincare, acne, and dark spot niches for collaboration opportunities (1k–20k followers).
7. Build relationships and collaborate with **barbershops**, **local wellness brands**, and **aesthetic communities** for joint campaigns or cross-promotions.

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Retention & CRM Strategy

1. Implement and manage a **CRM Retention Loop** to improve long-term conversion and reactivation.
2. Set up and maintain **automated email and SMS drip sequences** that:

* Explain ML Aesthetic’s holistic approach
* Share client success stories
* Educate potential clients on treatments and results
3. Monitor the performance of retention flows (open rates, click rates, conversions).
4. Regularly refresh automation content with new results or testimonials.

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Analytics & Optimization

1. Track weekly KPIs including:

* Engagement rate
* Reach per platform
* Click-through rate
* Cost per lead (CPL)
* Number of booked consultations
2. Conduct **A/B testing** weekly:

* Test visuals, captions, and audiences to identify best-performing combinations.
3. Prepare and deliver a **monthly performance report** including:

* Follower growth
* Engagement metrics
* Lead conversion rate
* Campaign performance
4. Use data insights to guide future campaigns and improve ROI.

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Branding & Strategic Campaigns

1. Maintain **visual consistency** with ML Aesthetic’s branding (colors, tone, logo placement, filters, and fonts).
2. Plan and coordinate **four (4) annual brand campaigns** (one per season), such as:

* *“90 Days to Clear Skin Challenge”*
* *“Glow Season”* (spring/summer prep)
* *“Post-Holiday Skin Reset”* (January)
* *“Back-to-School Clear Skin Drive”* (Fall)
3. Create visuals, hashtags, and mini-campaign calendars for each.
4. Collaborate with the clinic and design team to align each campaign with promotions or in-clinic events.

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Public Relations & Exposure

1. Get **ML Aesthetic listed on Google News**, beauty directories, and skincare-related platforms to boost authority and SEO.
2. Create **press-style visuals** from testimonials and success stories (e.g., “Client Spotlight: From Acne to Confidence”).
3. Maintain and update a **media collaboration list** including influencers, barbershops, and brand partners.
4. Report quarterly on partnerships and outreach progress.

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Additional Responsibilities

1. **Write one (1) blog post per month** for the Shopify website (topic provided monthly).

* Must be **SEO optimized** using niche keywords like acne, dark spots, darker skin, holistic skincare.
2. **Respond to all Google Reviews:**

* For positive reviews ? Thank the client.
* For negative reviews ? Respond professionally and include a **10% discount offer** for any new client who mentions that review in clinic.
3. Stay up to date with **digital marketing trends** in aesthetics, acne, and beauty.
4. Save relevant posts or trend examples on ML Aesthetic’s Instagram for use in monthly content planning.
5. Participate in **weekly marketing syncs** with the clinic team to align strategies, promotions, and goals.