Paid Search Specialist (PPC) Zurple’s Paid Search Specialist is responsible for developing, deploying and optimizing paid search (PPC) marketing campaigns for our select real estate clients across top tier paid search vendors; including Google AdWords, Ya

Job Qualifications:
• Bachelor's degree or four years experience in the finance or client services field (or combination of experience and secondary education)
• 1+ years of Paid Search (PPC) or online marketing experience
• Computer skills – including proficiency with Microsoft Office, particularly Excel
• Strong analytical skills, i.e., the ability to analyze results to determine key findings and/or root cause(s)
• Excellent attention to detail and the ability to effectively multi-task in a deadline driven atmosphere
• Tenacity, flexibility, dependability and the ability to grasp and manage the search engine marketing process
• Excellent written and interpersonal communication skills with fluency in English

Additional Qualifications:
• Experience managing online CPA (cost per acquisition), CPO (cost per order) or CPL programs (cost per lead) programs
• General understanding of HTML and the Internet, however, this position is not a Web development role
• Google Adwords Certification

Primary Job Functions:
• Optimize campaigns including intensive keyword bidding, ad copy testing, etc.
• Responsible for all client budgeting
• Track and report on campaign results
• Present relevant campaign research and recommendations
• Participate in weekly client status calls