Social Media Manager and Content Creator (IG and YouTube)

What I’m Looking For in a Virtual Assistant

I’m building The WHealthy Life, a media brand designed to help people prevent and reverse unhealthy-weight-related gastrointestinal disease and reduce their risk for GI cancers. The goal is to grow a loyal audience on YouTube, Instagram, and through email, which will eventually become the foundation for my telehealth practice, WhealthMD.

I need a part-time VA who can help me amplify my content and authority by making my video and media presence professional, consistent, and engaging.

Key Responsibilities:
• Video Editing & Enhancement: Take my raw recordings (usually shot for YouTube and Instagram) and turn them into polished, professional videos—adding graphics, text overlays, B-roll, and other edits that increase engagement.
• Content Repurposing: Clip longer videos into shorter, platform-optimized snippets for IG Reels, YouTube Shorts, and other social channels.
• Brand Consistency: Ensure every piece of content (video, graphics, captions) aligns with my brand voice and style—poetic but precise, scientific but soulful.
• YouTube Growth Support: Optimize video titles, descriptions, and thumbnails for maximum reach and subscriber growth.
• Email & Social Media Support: Help repurpose content into email newsletters and IG captions that engage my audience and drive email list growth.

Skills I’m Looking For:
• Strong video editing expertise (comfortable with software like Final Cut Pro, Premiere, CapCut, or similar).
• Creative design sense for thumbnails, captions, and visuals.
• Experience helping a professional/medical brand grow an audience on YouTube and Instagram.
• Ability to work efficiently with minimal micromanagement, but also open to feedback and collaboration.

Big Picture Goal:
By the end of 2025, I want to grow to 1,000 YouTube subscribers, 6,000 Instagram followers, and 600 email list subscribers. The VA’s role is central to producing professional, engaging content that builds my authority and moves us toward those numbers.