Inbound Marketing Lead Specialist

About the Role:
We’re seeking a results-driven Inbound Marketing Specialist with strong technical and creative skills to plan, execute, and optimize full-funnel marketing campaigns. You’ll manage automations inside Go High Level, design high-converting digital assets, and produce engaging video content that drives leads and conversions.

Key Responsibilities:

Set up and automate Go High Level systems, workflows, and pipelines

Build and launch funnels and landing pages that convert

Plan, run, and track Facebook & Google Ads (including Conversion API + event tracking)

Manage social media calendars and publish content across platforms (2 posts per day)

Create graphics and motion visuals for ads, posts, and brand assets

Edit videos, reels, motion graphics, and thumbnails for social and paid media

Develop AI-powered marketing and chatbot automations

Configure and manage CRM systems (GHL, HubSpot, Zoho, etc.)

Build email & SMS campaigns with advanced automation logic

Perform SEO optimization (on-page, technical, and local)

Create analytics dashboards (GA4, Tag Manager, Looker Studio)

Collaborate via project management tools (Trello, Asana, Notion, ClickUp)

Implement lead generation systems using organic and paid strategies

Qualifications:

3+ years of inbound or digital marketing experience

Advanced video editing and creative design skills

Proficiency in Go High Level automations and CRM management

Strong knowledge of ads management, SEO, and analytics tools

Experience building funnels, websites, and automation-driven campaigns

Highly organized, data-driven, and able to manage multiple projects at once