Digital Marketing Specialist

Company: ZONE 518 Entertainment
Position: Digital Marketing Specialist
Location: Remote (Company based in Albany, NY)
Type: Part-Time (10-20 hours/week)

About Us
ZONE 518 is a local entertainment company based in Albany, New York, specializing in augmented and virtual reality experiences for groups of friends, families, and coworkers. We create immersive adventures that bring people together, combining technology and creativity to deliver unforgettable fun.

Role Overview
We are seeking a motivated Digital Marketing Specialist to help us grow our digital presence and connect with our audience. This remote position covers multiple aspects of online marketing, including website updates, sales content, email newsletters, social media posting, and digital advertising campaigns.

Key Responsibilities
• Website Management:
o Maintain and update the company website with product details, promotions, and new offerings.
o Track SEO performance and optimize for user experience and visibility.
o Familiarity with Wix and Webflow preferred
• Email Marketing:
o Create and manage weekly email newsletters to inform customers about new experiences, promotions, and events.
o Segment and maintain mailing lists, analyzing engagement metrics to refine strategy.
• Social Media Management:
o Plan and schedule daily posts across platforms (Instagram, Facebook, TikTok, X/Twitter, YouTube).
o Engage with followers, foster community interaction, and grow our audience.
• Digital Advertising:
o Run targeted paid ad campaigns (Google Ads, Meta Ads, etc.) to boost bookings and brand awareness.
o Monitor performance and adjust strategies for ROI.
• Sales Content Creation:
o Develop one-sheeters for corporate and group bookings and event presence
• Analytics & Reporting:
o Track performance of digital channels and campaigns.
o Prepare reports with actionable insights and growth recommendations.

Qualifications
• 2+ years of digital marketing experience (entertainment, hospitality, or tech industries preferred).
• Proficiency in website CMS platforms (Wix, Webflow)
• Experience with email marketing platforms (Wix, Mailchimp)
• Knowledge of SEO best practices and analytics tools (Google Analytics, Search Console).
• Strong copywriting and storytelling skills.
• Experience creating and managing paid digital ad campaigns.
• Self-motivated, organized, and comfortable working independently in a remote environment.

What We’re Looking For
• A creative marketer who loves finding new ways to engage audiences.
• Someone excited about entertainment, emerging tech (AR/VR), and group experiences.
• A detail-oriented self-starter who thrives in a collaborative but flexible environment.