Google Ads Manager

???? Key Responsibilities

???? Campaign Management & Optimization

Plan, set up, and manage Google Display, YouTube Video, Search, and Remarketing campaigns for multiple Orion brands.

Develop audience targeting strategies (custom intent, placements, lookalike segments, etc.) tailored to niche B2B industries.

Continuously optimize for CTR, CPC, CPA, and overall ROI.

Set up and manage conversion tracking using Google Tag Manager and Google Analytics.

???? Strategic Recommendations

Audit existing campaigns and recommend strategies for scaling spend effectively.

Suggest new formats (e.g., Performance Max, Demand Gen, Discovery) where applicable.

Advise on creative direction for video and display assets to align with campaign objectives.

Develop media plans and budget allocations by channel and geography.

???? Reporting & Insights

Build and maintain dashboards and performance reports with actionable insights.

Present campaign learnings and strategic recommendations during team syncs.

Track leads through the funnel to ensure ads are contributing to real business outcomes.

???? Collaboration

Work closely with the marketing lead to align ads with broader content and LinkedIn/email strategies.

Coordinate with graphic designers and video editors for ad creatives.

Ensure campaigns are aligned with global and local targeting priorities.

???? Skills & Qualifications

Required:

3+ years experience managing Google Ads campaigns, especially Display and Video for B2B or industrial products.

Strong knowledge of Google Tag Manager, Google Analytics, and conversion tracking.

Proven experience with retargeting strategies and multi-channel campaign orchestration.

Analytical mindset with excellent data interpretation and reporting skills.

Ability to work autonomously and provide strategic recommendations, not just execution.

Nice to Have:

Experience working with manufacturing or logistics industries.

Familiarity with international campaign targeting (Australia, US, Asia, Europe).

Knowledge of LinkedIn Ads, Meta Ads, or YouTube SEO is a plus.

Background in creative direction for B2B video/display campaigns.

???? Why Join Orion

Be part of a global expansion journey for a trusted Australian manufacturer.

Work closely with a dynamic marketing team that values initiative and strategy.

Opportunity to shape and lead Google Ads best practices for multiple brands.

Flexible working arrangement and long-term potential for growth.

???? How to Apply

Send your CV and a short cover letter detailing your most successful Google Ads campaign (especially Display/Video) to [Insert Contact Email or Application Link]. Please include specific results (CTR, CPA, ROAS, lead volume, etc.) where possible.