Content Team Lead

Job Purpose (HYBRID SETUP)

The Content Team Lead directs Organica’s content production across assigned brands — plotting strategy, managing creation, scheduling delivery, and ensuring every asset meets the brand brief, quality standards, and timeline. This role combines editorial leadership, people management, project delivery, and cross-functional collaboration to ensure content drives awareness, consideration, conversion, and long-term brand equity.

Key Responsibilities

1. Content Strategy & Planning
Partner with Brand Managers, Category Managers and Marketing Teams to translate brand strategy and campaign briefs into a prioritized, multi-channel content roadmap (monthly/quarterly).
Define content themes, formats, and channel mix that align with brand funnel objectives.
Lead content ideation sessions and creative workshops to surface content plans, identify needs and prevent bottlenecks.

2. Project & Workflow Management
Develop and manage production timelines, workflows, and resource allocation
Coordinate with cross-functional teams (marketing, sales) to support campaigns
Ensure content is optimized for SEO, social reach, and engagement

3. Content Calendar & Scheduling
Build and maintain a centralized Content calendar covering social, web, email, e-commerce pages, blogs, in-store materials, and launch assets.
Assign owners, set deadlines, and track milestones to ensure on-time delivery.
Balance evergreen, seasonal, and campaign content to optimize production capacity and campaign cadence.

4. Content Production & Quality Control
Oversee end-to-end content production: briefs ? scripts ? copy ? design ? video filming ? editing ? localization ? approvals ? publishing.
Ensure every asset adheres to brand voice, visual guidelines, legal/regulatory constraints, and platform best practices.
Implement quality checks (style guides, checklist sign-offs, final QA) to minimize rework and compliance risk.

5. Team Leadership & People Development
Lead, mentor, and performance-manage a cross-discipline content team (copywriters, social media specialists, designers, content specialists).
Set clear objectives, provide regular feedback, run creative reviews, and organize skills development (training, peer reviews, external workshops).
Foster a collaborative, creative environment that encourages experimentation and accountability.

6. Resource & Vendor Management
Allocate internal resources effectively and manage external partners/agencies/freelancers for scale (creative, production houses, photographers, editors).
Maintain and control the content budget (production spend, agency retainer, media creative costs), ensuring cost efficiencies and ROI.
Maintain a content asset library and version control.

7. Cross-Functional Collaboration
Act as the primary content liaison to Brand Managers, Category Managers and Marketing Teams to guarantee alignment and seamless launches.
Support New Product Development and campaign launches with timely content packages and launch playbooks.

8. Measurement, Optimization & Governance
Define content KPIs (delivery SLAs, engagement, reach, conversion, view-through, lead generation, content ROI) and review performance with Brand Managers.
Run A/B tests, iterate formats and hooks, and apply learnings to improve content performance.
Maintain brand content governance (style guide updates, do’s/don’ts, templates) and roll out training to stakeholders.

9. Analytics
Monitor content performance (reach, engagement, conversion) and provide insights for improvement
Stay updated on industry and content trends to keep output relevant and impactful

10. Continuous Improvement & Innovation
Identify and implement tools, processes, or templates (brief templates, workflow tools, automation) that increase production speed and quality.
Pilot new content formats, platforms, or creator partnerships that can unlock reach, engagement, or cost efficiencies.
Perform additional tasks or projects as assigned by management.

Success in this role is measured by:
On-time, on-brief delivery rate of content assets (target: ? 90% on time & compliant).
Improvement in content performance metrics (engagement rate, CTR, view-through, conversions) versus baseline.
Support for successful product/campaign launches (assets ready at least X days prior to launch).
Efficiency gains (reduced production cycle time, cost per asset).
Team engagement, capability growth, and low attrition among direct reports.
Quality and accessibility of the content library (uptake by channels and stakeholders).

Qualifications & Experience
Education: Bachelor’s degree in Marketing, Communications, Journalism, Media Production, or related field.
Experience: 4–6 years (or more) of progressive content, editorial, or digital marketing experience; at least 1–2 years in a supervisory or lead role. Experience in FMCG, CPG, nutrition, health, or retail preferred.
Proven track record delivering multi-channel content programs, working with external production partners, and driving measurable content outcomes.
Hands-on experience in at least two of: copywriting, video production, social content strategy, e-commerce content, or SEO.

Key Competencies:
Editorial & Creative Judgment: Strong storytelling, tone & voice control, and content ideation skills.
Project Management: Excellent planning, scheduling, and deadline discipline; experience with workflow tools (e.g., Asana, Trello, Monday, or equivalent).
People Leadership: Coaching, performance management, and talent development capabilities.
Stakeholder Management: Ability to influence Brand Managers, agencies, and internal functions to meet shared goals.
Analytical Mindset: Comfortable measuring content performance, running simple A/B tests, and making data-driven optimizations.
Technical Literacy: Familiarity with CMS, DAM, basic video editing workflows, social scheduling tools, and basic SEO/content metadata practices.
Attention to Detail: Strong editing and proofreading skills; rigorous about rights, compliance, and brand consistency.
Agility & Problem Solving: Thrives under deadlines, adapts to shifting priorities, and solves bottlenecks proactively.