Marketing Lead (EXTERNAL)

Marketing Lead – EXTERNAL
Job Qualifications
Education & Background
• Bachelor’s degree in Marketing, Business Administration, Communications, or related field (Master’s degree is an advantage).
• At least 3 years of progressive experience in marketing, with 2–3 years in a leadership or managerial capacity.
• Strong background in brand management, campaign development, and digital marketing.
Technical Skills
• Proficiency in digital marketing tools (Google Ads, Meta Ads, SEO/SEM, Analytics, CRM platforms).
• Knowledge in market research, competitor analysis, and customer insights.
• Experience in budget management and ROI-driven marketing planning.
• Skilled in content strategy, PR coordination, and partnership development.
Leadership & Soft Skills
• Proven ability to lead and mentor a marketing team while collaborating cross-functionally.
• Strong strategic thinking with the ability to convert insights into actionable campaigns.
• Excellent communication, presentation, and stakeholder management skills.
• Ability to thrive in a fast-paced, results-driven environment.
Preferred/Optional
• Experience in retail, appliances, or FMCG industries.
• Familiarity with omnichannel marketing and customer experience strategies.
• Network of media, influencer, and industry connections is a plus.