SEO/SEM Specialist

We’re seeking a search engine marketing specialist with an analytical mind and a strong command of the best available search engine optimization (SEO) tools. In this role, the search engine marketing specialist will work closely with our marketing team to develop internal SEO guidelines, run digital marketing campaigns, and measure the effectiveness of different marketing initiatives. Ultimately, the search engine marketing specialist will help ensure we reach the right customers and continually maximize our return on investment (ROI).

Objectives of this role
Maximize ROI for digital marketing campaigns

Define company SEO guidelines

Lead digital marketing efforts that enhance performance on top search engines

Measure effectiveness of SEO marketing efforts

Monitor new developments in search algorithms

Strategically foster business growth

Responsibilities
Research keywords to promote our products and services

Prepare digital marketing strategy reports for stakeholders

Coordinate with writers to ensure all SEO content is on target

Identify web pages with areas for improvement

Analyze digital marketing data to inform future campaigns

Educate other staff members on SEO guidelines

Skills and qualifications
Excellent problem-solving abilities

High-level project management skills

Strong capacity to analyze data and apply findings

Advanced verbal and written communication skills

Willingness to work as part of a team

Deep interest and engagement in SEO

Preferred qualifications
Proficiency with analytics platforms like Google Analytics and Google Ads

Strong understanding of search engine algorithms and guidelines

Ability to perform keyword research with tools like Semrush

Proven success leading search engine marketing campaigns

Experience with multiple search engines, including Google, Yahoo, and Bing

Familiarity with HTML, CSS, and JavaScript