Google Ads Specialist

We’re looking for a results-driven Google Ads Specialist to join our team at Shoutout Digital, a marketing agency based in Australia working mostly with dental and healthcare clients. This is a long-term role where you’ll be managing Google Ads campaigns across multiple client accounts, from setup to optimisation and reporting.

If you’re analytical, proactive with strategy, and confident working independently while following clear SOPs and processes, this could be a great fit for you.

What You’ll Be Doing

You’ll take the lead in managing Google Ads campaigns across multiple client accounts, from setup to optimisation. You won’t be doing this alone. We have SOPs in place, and you’ll work closely with our internal team for support with creatives, landing pages, and tracking setup.

• Campaign Setup
Plan, build, and launch campaigns based on client goals such as new patient bookings or emergency appointments. Our team will support you with tracking, assets, and landing page coordination.

• Ongoing Optimisation
Monitor performance, adjust budgets, update keywords, manage bidding strategies, and keep an eye on important metrics such as impression share and ROAS.

• Performance Reviews
Review campaign performance weekly and monthly to guide strategy and make sure strong campaigns continue to scale.

• Search and Competitor Insights
Review search terms regularly, check auction insights, and use Performance Max reports to guide keyword and asset decisions.

• Testing and Improvements
Test different ad copy, targeting options, and landing page variations. Scale what works and refine or remove what doesn’t.

• Quarterly Strategy Reviews
Every few months you’ll review the bigger picture. This includes campaign structure, targeting, devices, audiences, and overall direction to keep campaigns performing well.

You’ll also help maintain a healthy optimisation score, keep quality score on track, and flag anything unusual such as tracking issues or sudden performance drops.


What Success Looks Like in This Role

In this role, success is measured by how well campaigns perform and improve over time. We’re looking for someone who takes ownership of results and consistently looks for ways to make campaigns stronger.

Some of the key things we look for include:

• Maintaining strong campaign structure and optimisation practices
• Improving cost per conversion over time
• Identifying opportunities to scale campaigns that are performing well
• Catching issues early such as tracking problems or sudden performance drops
• Providing clear insights during performance reviews

You don’t need to chase vanity metrics. What matters most is helping our clients generate consistent, high-quality patient bookings.


Experience That Would Be Great to Have

• Experience managing campaigns for service-based businesses
• Familiarity with local lead generation campaigns (clinics, healthcare, etc.)
• Experience handling multiple client accounts at once
• Comfortable reviewing landing pages and suggesting improvements
• Strong understanding of search intent and keyword strategy

Bonus if you have experience working with healthcare or dental clients, but this is not required.


Tools You’ll Use

• Google Ads
• GA4
• GTM
• GoHighLevel
• Notion for task tracking (training will be provided)
• ---------- for internal communication

Work Hours

• Starting at 20-30 hours per week
• Schedule is flexible (You don’t need to work straight shifts)
• Our company’s business hours are 10 AM to 5 PM Philippine time. This is a day shift role with no night work required.


How to Apply

If you’re interested, please apply here:
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We’re excited to meet someone who’s just as committed to performance and growth as we are!