Meta Ads Strategist (Lead Generation)

About JL Marketing:
JL Marketing is a fast-growing digital marketing agency that specializes in high-performance Meta (Facebook and Instagram) and Google Ads campaigns for boutique fitness studios and local businesses. We focus on measurable growth, automation, and client success to drive leads that convert and scaling results month after month.

About the Role:
We’re seeking a highly analytical Meta Ads Strategist to lead strategy and optimization for our Facebook and Instagram lead-generation campaigns. You will assess performance data, identify leverage points, and translate insights into clear, actionable directives for our backend virtual assistants (VAs) and media buyers to execute. Your work will directly improve cost per lead, lead quality, and return on ad spend through disciplined testing, audience and budget refinements, and creative iteration. This role is remote, aligned to Pacific/Mountain Time, with weekday coverage and light weekend support.

What You’ll Do:
• Diagnose campaign performance across the funnel and define optimization plans to improve CPL, CVR, and ROAS.
• Build structured testing roadmaps across audiences, creatives, placements, and bidding strategies.
• Review and interpret Meta Ads Manager data; produce clear insights and next-step recommendations.
• Direct backend VAs and media buyers to implement changes, QA execution, and confirm post-change results.
• Adjust budgets, bids, and pacing to meet daily and weekly targets while maintaining lead quality.
• Maintain standardized reporting dashboards and weekly summaries highlighting trends and actions.
• Collaborate on creative direction and messaging; brief ad copy and creative tests, and evaluate outcomes.
• Maintain internal playbooks, SOPs, and test libraries for ongoing learning.
• Stay updated on Meta platform updates, algorithm shifts, and policy changes.
• Provide light weekend check-ins to safeguard performance and ensure spend efficiency.

What You’ll Bring:
• Meta Blueprint Certification (required).
• Proven experience optimizing Meta lead-generation campaigns using data-driven strategies.
• Strong analytical and problem-solving skills with deep comfort in performance data interpretation.
• Excellent written and verbal communication skills; able to clearly direct executors and report to managers.
• Highly organized with attention to detail; capable of managing multiple accounts, tests, and reporting cycles.
• Availability to work PT/MT hours with weekday coverage and part-time weekend support.

Nice to Have:
• Experience managing or coordinating backend VAs and media buyers.
• Familiarity with A/B testing and conversion rate optimization frameworks.
• Experience writing or briefing ad copy and creatives for lead generation.
• Proficiency in Meta Ads Manager, Google Sheets, and project management tools.
• Basic understanding of Zapier or similar automation tools.

How We Work:
• Outcome-focused, collaborative, and documentation-first environment.
• Fast-paced, test-and-learn culture that values experimentation and measurable results.
• Clear communication, accountability, and shared metrics across all tea ---------- mbers.

How to Apply:
• Ready to start your journey? Join a dynamic team at JL Marketing. We are only reviewing applications submitted through our website. Please fill out our application here: ---------- /hiring-application/